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STOP PRESS: Kazoo builds profile of games developer

brand profile of software developer Activision....Kazoo Communications has been appointed after a three-way pitch to develop the consumer and trade brand profile of software developer Activision. Kazoo senior account handler Justin Crosby will head the account. Upcoming launches include a range of Star Wars titles and US sports ...

FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

range of media, rather than throwing the latest product innovations at them. Brand owners ...

Bite takes on brand work for Network Associates

-tech agency Bite Communications to work on a six-figure fee, brand-building account....and hi-tech agency Bite Communications to work on a six-figure fee, brand-building account ... PR. Up to now the brand has been misunderstood and perhaps not as prominent as it should be ... . The brand building exercise will primarily focus on media relations with the technology and business press ...

Y&R invests in Banner to gain a hi-tech edge

separate international technology PR and marketing brand. US-based Y&R has acquired a majority stake...Young and Rubicam, the sixth largest global marketing services group, is planning to develop a separate international technology PR and marketing brand. US-based Y Before today neither B-M nor Banner would have appeared on a global hi-tech PR pitch list, our mission is to work together to win those ...

Landmark merged into Good Relations

Good Relations brand with newly-acquired agency Landmark Corporate Communications....Bell Pottinger is making its first sally into specialised technology PR by merging parts of its Good Relations brand with newly-acquired agency Landmark Corporate Communications. Bell Pottinger s parent Chime bought Landmark - which offers strategic communications advice to technology ...

BORDER LINES: MUNICH: K&K loses NetObjects to PR Com

has been charged with building the NetObjects brand across Germany and attracting corporate clients.... PR Com has been charged with building the NetObjects brand across Germany and attracting corporate ...

Red Hat chooses Firefly for Euro PR

to build brand awareness. We will target CEOs who don t read the IT press and raise awareness of the brand with those involved in decision making, said Firefly director David Hargreaves, who heads a ...

INTERNATIONAL: Waggener Edstrom leads booming US hi-tech firms

for brand building among start-ups. The pounds 311.75 million total fees represents 25 per cent ...

Motorola offers Brodeur global brief in spin-off

up nearly 25 per cent of Motorola s sales, as a separate brand....Motorola has handed Brodeur PR a global brief to launch its semi-conductor business, which makes up nearly 25 per cent of Motorola s sales, as a separate brand. According to sources close to Motorola, the company was expected to announce that its Semiconductor Products Sector is to be spun ...

STOP PRESS: Flapjack lands Mesh Computers media PR

Communications to handle its media relations and brand-building. This is the first time Mesh, which designs...Top five UK-based PC manufacturer Mesh Computers has appointed hi-tech agency Flapjack Communications to handle its media relations and brand-building. This is the first time Mesh, which designs, manufacturers and sells PCs via mail order, has appointed an agency. Mesh has been recognised as the UK ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.