03 Dec 1999
| by DAVID MCCORMACK
brand profile of software developer
Activision....Kazoo Communications has been appointed after a three-way pitch to
develop the consumer and trade brand profile of software developer
Activision.
Kazoo senior account handler Justin Crosby will head the account.
Upcoming launches include a range of Star Wars titles and US sports ...
26 Nov 1999
| by STEPHANIE FRANCE
range of media, rather than throwing the latest
product innovations at them.
Brand owners ...
19 Nov 1999
| by DAVID MCCORMACK
-tech agency Bite Communications to work on
a six-figure fee, brand-building account....and hi-tech agency Bite Communications to work on
a six-figure fee, brand-building account ...
PR. Up to now the brand has
been misunderstood and perhaps not as prominent as it should be ...
.
The brand building exercise will primarily focus on media relations with
the technology and business press ...
24 Sep 1999
| by DAVID MCCORMACK
separate international technology PR and
marketing brand. US-based Y&R has acquired a majority stake...Young and Rubicam, the sixth largest global marketing services
group, is planning to develop a separate international technology PR and
marketing brand. US-based Y Before today neither B-M nor Banner would have
appeared on a global hi-tech PR pitch list, our mission is to work
together to win those ...
17 Sep 1999
| by JULIETTE GARSIDE
Good Relations brand with
newly-acquired agency Landmark Corporate Communications....Bell Pottinger is making its first sally into specialised
technology PR by merging parts of its Good Relations brand with
newly-acquired agency Landmark Corporate Communications.
Bell Pottinger s parent Chime bought Landmark - which offers strategic
communications advice to technology ...
20 Aug 1999
| by MICHAEL LEAPMAN
has been charged with building the NetObjects brand
across Germany and attracting corporate clients.... PR Com has been charged with building the NetObjects brand
across Germany and attracting corporate ...
20 Aug 1999
| by DAVID MCCORMACK
to build brand
awareness.
We will target CEOs who don t read the IT press and raise awareness of
the brand with those involved in decision making, said Firefly director
David Hargreaves, who heads a ...
20 Aug 1999
| by MATTHEW BOYLE
for
brand building among start-ups.
The pounds 311.75 million total fees represents 25 per cent ...
06 Aug 1999
| by SOPHIE BARKER
up nearly 25 per cent of Motorola s
sales, as a separate brand....Motorola has handed Brodeur PR a global brief to launch its
semi-conductor business, which makes up nearly 25 per cent of Motorola s
sales, as a separate brand.
According to sources close to Motorola, the company was expected to
announce that its Semiconductor Products Sector is to be spun ...
06 Aug 1999
| by SOPHIE BARKER
Communications to handle its media relations and
brand-building. This is the first time Mesh, which designs...Top five UK-based PC manufacturer Mesh Computers has appointed
hi-tech agency Flapjack Communications to handle its media relations and
brand-building. This is the first time Mesh, which designs,
manufacturers and sells PCs via mail order, has appointed an agency.
Mesh has been recognised as the UK ...