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Campaign Hall of Fame. (Part 2 of 2)

with its Yeoman and Wondermash brands. While Yeoman was boasting about its blend of potato varieties ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... s I Heard it Through the Grapevine entered the charts and became inextricably linked to the brand ...

PRIVATE VIEW

Britain s most essential and ubiquitous retailer a brand personality we can warm to. This latest ... ALLIED DOMECQ Project: Tia Maria, Princess of Darkness Client: Trudy Lloyd, brand director Brief: Build identification with the dark power of the Tia Maria brand Agency: Rainey Kelly Campbell Roalfe ...

Nike steps in as Reebok quits after Olympics row

, high-performance clothing and footwear in a bid to improve their brand credibility as they suffer ... the Games official sports brand and will also sponsor and provide kit for the Australian team ...

Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising. WARL is thought to be in line for more Arcadia work on brands including ...

Littlewoods in agency talks about umbrella campaign

Littlewoods has begun talking to several London agencies about its first corporate branding...Littlewoods has begun talking to several London agencies about its first corporate branding campaign. The company has previously promoted its various brands, including Littlewoods and Index ... direct marketing. We are looking to do an umbrella advertising campaign for the brand ...

GLOBAL BRIEF: Fila aims to raise game with sport for all approach Consistency will be key to the Italian outfit’s global tactics. By Lisa Campbell.

to become the world s fifth-largest sportswear manufacturer. Fusing fashion and function, the brand ... brand in the UK, Australia and France, but a fashion brand in Japan and Germany - may be damaging ... strategy is the renaissance - the new race . It aims to bring the brand s sporting heritage ...

Saatchis picks up Pet’s Pyjamas pan-European task

briefed to produce a brand-building campaign spanning the UK, France, Germany and Scandinavia. It aims ...

Omnicom duo triumphs in worldwide Fila pitch

-led brand to a sports and leisure brand. It has begun to open its first branded retail outlets ...

CAREERS: Movers

of Leeds-based agency Brahm. She previously handled the press and promotion for Italian clothing brand ...

Nike drops Goodby Silverstein from roster

be able to go after a big youth brand now, Silverstein said. Nike was founded in 1964 by Phil ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.