20 Dec 1999
| by CAROLINE MARSHALL
with its Yeoman and Wondermash brands. While Yeoman was
boasting about its blend of potato varieties ...
and
in 1999, and the brand still enjoys more than 50 per cent market share
today. A worthy overall winner ...
s I Heard it Through the Grapevine
entered the charts and became inextricably linked to the brand ...
20 Dec 1999
| by STEFANO HATFIELD
to introduce a brand
icon.
That Bovril s alas my poor brother and the GNR s and LNER s Skegness ...
. It resurrected the brand and
many an old muso s back catalogue. It was so consistently good and
innovative ...
an otherwise unappealing product and build a
famous brand. It doesn t get better than this: like the rest ...
17 Dec 1999
| by FIONA DIXON, head of client development
Courage
Brand: Beck s
Media agency: MediaVest
Medium: Television
Media planner ...
17 Dec 1999
| by GERRY MOIRA, executive creative directo
Britain s most essential and
ubiquitous retailer a brand personality we can warm to. This latest ...
ALLIED DOMECQ
Project: Tia Maria, Princess of Darkness
Client: Trudy Lloyd, brand director
Brief: Build identification with the dark power of the Tia Maria brand
Agency: Rainey Kelly Campbell Roalfe ...
17 Dec 1999
| by LISA CAMPBELL
is through Carat.
The posters follow the brand s first national TV campaign. The pounds 5
million ...
17 Dec 1999
| by RICHARD COOK
Talk, suggesting that it has
built up considerable reserves of goodwill in the brand.
People ...
Superdraw WCRS 4.6
17= Mercury Brand Vision n ...
17 Dec 1999
| by MARGARET PATRICK
the Corolla s reliability in a topical, fun way. It was very
relevant to the brand.
According ...
16 Dec 1999
| by CONOR DIGNAM, Editor
of international media brands.
Plus the obvious cost savings of coming up with a campaign that goes
down ...
hands in restoring the lustre of a tarnished
brand .
It s a verdict that may exaggerate ...
is
Coca-Cola, the world s biggest and most powerful brand, it demands a
sense of drama in the reporting ...
16 Dec 1999
| by KEVIN JOHNSON
scrutiny led us to conclude that this
was fuelled by negative psychology, with brand owners potentially ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Guinness will be the last brand to advertise on ITV this millennium
and Bell s Whisky the first...Guinness will be the last brand to advertise on ITV this millennium
and Bell s Whisky the first ...
will be Bell s
whisky with the line, Eight years well spent .
Other Diageo brands in the millennial showcase will be Smirnoff (Red and
Ice), Archers, Baileys and Malibu.
Tim O Donnell, brand ...
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