20 Dec 1999
| by CAROLINE MARSHALL
with its Yeoman and Wondermash brands. While Yeoman was
boasting about its blend of potato varieties ...
and
in 1999, and the brand still enjoys more than 50 per cent market share
today. A worthy overall winner ...
s I Heard it Through the Grapevine
entered the charts and became inextricably linked to the brand ...
20 Dec 1999
| by STEFANO HATFIELD
to introduce a brand
icon.
That Bovril s alas my poor brother and the GNR s and LNER s Skegness ...
. It resurrected the brand and
many an old muso s back catalogue. It was so consistently good and
innovative ...
an otherwise unappealing product and build a
famous brand. It doesn t get better than this: like the rest ...
17 Dec 1999
| by LISA CAMPBELL
in
Sheffield will handle the main brand while the Newcastle-based Yellow M
will run Keyline, the company ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
Name - Adrian Burder
Age - 34
Job Title - marketing director, National Canine Defence League
What is your greatest achievement?
Building the current NCDL marketing team. Committed, creative and they
put up with me.
What would be your dream brand to work ...
16 Dec 1999
| by KEVIN JOHNSON
scrutiny led us to conclude that this
was fuelled by negative psychology, with brand owners potentially ...
16 Dec 1999
| by GAIL KEMP
years of brand-building..., the first table is partly a measure of media muscle - if a brand such as BT spends something approaching ...
example of long-term branding paying dividends, so that with a relatively small adspend, a high level ...
brands in the top 20 for the first time. Overall, however, budget levels are similar to, or down on ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a programme...) about giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a ...
-shirts, and a branded cap was
positioned in front of the computers.
Barclays has been forced ...
for its launch campaign for the Corus brand.
The press and poster drive was created by Zest ...
16 Dec 1999
| by CORDELIA BRABBS
brand.
BIOGRAPHY
1977-1982 - Marketing manager, Far East; regional manager East Asia ...
13 Dec 1999
| by COLIN GRIMSHAW
the offie can get in shape with a new brand
extension - FHM Bionic....FHM readers who want a different kind of six pack from the one they
usually carry home from the offie can get in shape with a new brand
extension - FHM Bionic.
The new magazine promises a ...
for
brands such as Nike, O Neill, Clinique, Boss, Oxbow and Suzuki. Like its
fellow brand spin-off FHM ...
10 Dec 1999
| by ED SHELTON
branded body which will bring together
the area s seven district councils, the NHS trusts...Lincolnshire County Council is taking its community consultation
programme to its residents with a branded body which will bring together
the area s seven district councils, the NHS trusts and Lincolnshire
Police. The citizen s panel will consult 3,500 people across the
community and will be called ...
to remove filters
