20 Dec 1999
| by CAROLINE MARSHALL
with its Yeoman and Wondermash brands. While Yeoman was
boasting about its blend of potato varieties ...
and
in 1999, and the brand still enjoys more than 50 per cent market share
today. A worthy overall winner ...
s I Heard it Through the Grapevine
entered the charts and became inextricably linked to the brand ...
20 Dec 1999
| by STEFANO HATFIELD
to introduce a brand
icon.
That Bovril s alas my poor brother and the GNR s and LNER s Skegness ...
. It resurrected the brand and
many an old muso s back catalogue. It was so consistently good and
innovative ...
an otherwise unappealing product and build a
famous brand. It doesn t get better than this: like the rest ...
20 Dec 1999
| by JOHN WEBSTER, Chairman Of The Jury
, whatever the
nationality.
You d be hard-pressed to find a brand that exudes the same glamour ...
the century.
The two leading men s titles are international brands in their own
right.
Esquire has spawned brand extensions from watches to CDs, while Playboy,
the world s leading men s magazine ...
17 Dec 1999
| by FIONA DIXON, head of client development
Courage
Brand: Beck s
Media agency: MediaVest
Medium: Television
Media planner ...
17 Dec 1999
| by RICHARD COOK
has interpreted new media s coming of age as a positive
benefit.
Brands are more important ...
. Only through advertising
can they do that. Far from making brands less important, this year ...
important mass TV
remains as well as the fact that we still have the best quality
broadcast brands ...
17 Dec 1999
| by ALASDAIR REID
.com,
said: We are investing in a truly multimedia marketing campaign to own
the consumer brand space ...
17 Dec 1999
| by ALASDAIR REID
and entertainment
brands.
Others, though, have pointed out that this sort of vertical integration
only ...
17 Dec 1999
| by MARGARET PATRICK
the Corolla s reliability in a topical, fun way. It was very
relevant to the brand.
According ...
16 Dec 1999
| by KEVIN JOHNSON
scrutiny led us to conclude that this
was fuelled by negative psychology, with brand owners potentially ...
16 Dec 1999
| by GAIL KEMP
years of brand-building..., the first table is partly a measure of media muscle - if a brand such as BT spends something approaching ...
example of long-term branding paying dividends, so that with a relatively small adspend, a high level ...
brands in the top 20 for the first time. Overall, however, budget levels are similar to, or down on ...
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