20 Dec 1999
| by CAROLINE MARSHALL
with its Yeoman and Wondermash brands. While Yeoman was
boasting about its blend of potato varieties ...
and
in 1999, and the brand still enjoys more than 50 per cent market share
today. A worthy overall winner ...
s I Heard it Through the Grapevine
entered the charts and became inextricably linked to the brand ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a programme...) about giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a ...
-shirts, and a branded cap was
positioned in front of the computers.
Barclays has been forced ...
for its launch campaign for the Corus brand.
The press and poster drive was created by Zest ...
16 Dec 1999
| by DANNY ROGERS
to crack, said Breffni Walsh, Thomson s
head of advertising and branding.
With winter sales ...
16 Dec 1999
| by BEN ROSIER
unfashionable Hi de Hi image.
The Rank-owned family holiday brand is offering an exclusive free
day ...
.
The site will provide details on how to get to the resorts, as well as
information on other brands ...
.
It s really a brand exercise to increase the consideration of Butlins
resorts as a family destination ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Pontin s, the Scottish s brand into
the next century . Cheetham Bell replaced RPM3 as Pontin s ad agency
after a successful project last summer.
Media has switched from John Ayling and Associates to MediaCom TMB
North.
The campaign will focus on a party theme, with an adaptation ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
as
originally reported in Marketing (July 15, 1999). The site, branded
separately from the company s main FT ...
03 Dec 1999
| by ROBERT DWEK
We re a collaborative brand, an ingredient brand. You get to us
via other people, Amanda...We re a collaborative brand, an ingredient brand. You get to us
via other people, Amanda ...
audience.
It may well be an ingredient brand, but this doesn t mean it has to
remain in the shadows ...
-the-line brand going forward. She thinks the
internet is blurring above- and below-the-line together and ...
03 Dec 1999
| by JOHN TYLEE
.
Wherenow is the brainchild of Charles Seaford, who has a background in
publishing and branding ...
03 Dec 1999
| by JOHN TYLEE
s mid-market Post House chain considers
presentations from three agencies about a brand campaign ...
02 Dec 1999
| by DANNY ROGERS
Thomas Cook is looking at extending its jmc brand into the budget
airline business to win back...Thomas Cook is looking at extending its jmc brand into the budget
airline business to win back market share from the new wave of low-cost
carrier brands.
The company is considering switching ...
direct to
the public.
Thomas Cook has invested heavily in its new jmc brand, which it launched ...