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Campaign Hall of Fame. (Part 2 of 2)

with its Yeoman and Wondermash brands. While Yeoman was boasting about its blend of potato varieties ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... s I Heard it Through the Grapevine entered the charts and became inextricably linked to the brand ...

Briefs

giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme...) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a ... -shirts, and a branded cap was positioned in front of the computers. Barclays has been forced ... for its launch campaign for the Corus brand. The press and poster drive was created by Zest ...

Thomson to offer free holidays in CRM drive

to crack, said Breffni Walsh, Thomson s head of advertising and branding. With winter sales ...

NEW MEDIA - Butlins in e-push to rebuild image

unfashionable Hi de Hi image. The Rank-owned family holiday brand is offering an exclusive free day ... . The site will provide details on how to get to the resorts, as well as information on other brands ... . It s really a brand exercise to increase the consideration of Butlins resorts as a family destination ...

Pontin’s appoints Cheetham Bell to winter campaign

Pontin s, the Scottish s brand into the next century . Cheetham Bell replaced RPM3 as Pontin s ad agency after a successful project last summer. Media has switched from John Ayling and Associates to MediaCom TMB North. The campaign will focus on a party theme, with an adaptation ...

Stop Press

as originally reported in Marketing (July 15, 1999). The site, branded separately from the company s main FT ...

’ Amanda MacKenzie is keen to take the brand in a new direction, Robert Dwek reports

We re a collaborative brand, an ingredient brand. You get to us via other people, Amanda...We re a collaborative brand, an ingredient brand. You get to us via other people, Amanda ... audience. It may well be an ingredient brand, but this doesn t mean it has to remain in the shadows ... -the-line brand going forward. She thinks the internet is blurring above- and below-the-line together and ...

MPGM wins travel website campaign

. Wherenow is the brainchild of Charles Seaford, who has a background in publishing and branding ...

Hotels brief awarded to Travis Sully Harari

s mid-market Post House chain considers presentations from three agencies about a brand campaign ...

ABTA CONFERENCE: JMC to target budget brands

Thomas Cook is looking at extending its jmc brand into the budget airline business to win back...Thomas Cook is looking at extending its jmc brand into the budget airline business to win back market share from the new wave of low-cost carrier brands. The company is considering switching ... direct to the public. Thomas Cook has invested heavily in its new jmc brand, which it launched ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.