29 Jan 1999
| by CLAIRE BEALE
Flextech Television has hired Michaelides & Bednash to develop an
integrated brand strategy...Flextech Television has hired Michaelides s biggest channel
brands, which are both planning ...
.
The agency will work across all of the brands on- and off-air marketing
activity, including Flextech ...
s marketing director, said: We need to create
culture brands with clear and consistent values. M ...
29 Jan 1999
| by ROBERT DWEK
Any day now, Vauxhall will be announcing a major branding
initiative....Any day now, Vauxhall will be announcing a major branding
initiative.
At the time of writing, Vauxhall's marketing operations director, Andy
Jones, felt the embargoed info was too hot ...
recognition.'
With its new branding strategy on the starting grid, Vauxhall is set to
bring direct ...
29 Jan 1999
| by MAIRI CLARK
Bartle Bogle Hegarty has created a pounds 2.5 million brand
campaign for Warburtons, the UK...Bartle Bogle Hegarty has created a pounds 2.5 million brand
campaign for Warburtons, the UK s largest independent baker. The two
40-second commercials are targeted at mothers and intended to convey the
reassuring heritage of Warburtons product range. Both carry the endline,
Forgiveness. c/o Warburtons ...
29 Jan 1999
| by ELEANOR TRICKETT
The sportswear brand, Fred Perry, has appointed Spirit to handle
its creative account in the UK...The sportswear brand, Fred Perry, has appointed Spirit to handle
its creative account in the UK, Germany and Spain.
The brief is to create a branding campaign for the spring. Fred Perry
has ...
as a youth fashion brand. Media, with AMS Advertising, is
unaffected.
Fred Perry spent pounds ...
29 Jan 1999
| by HARRIET GREEN
sexy?
Selling financial products on the back of a trusted brand like
Sainsbury s or Tesco has ...
. There s still
great potential for change and brand-shifting.
As far as the advertising industry ...
for
agencies simply by creating more accounts. As Howell says: When you are
creating a new brand like b2 ...
29 Jan 1999
| by SIMON ELLERY
UK biscuit brand Fox s has hired Leedex Public Relations to raise
its profile among consumers...UK biscuit brand Fox s has hired Leedex Public Relations to raise
its profile among consumers and big retailers.
Fees are expected to exceed pounds 100,000 for the consumer and trade
account ...
to its PR programme.
The agency has been briefed to raise the profile of Fox s brand overall ...
29 Jan 1999
| by CAROLINE MARSHALL
The chief executive of Ogilvy s tenth-largest advertising brand to behave. An office like...The chief executive of Ogilvy s tenth-largest advertising brand to behave. An office like ...
how did
she pull it off?
We just stayed with the brand when Amex went to Chiat Day. Chiat ...
. And the clients hated it because it
wasn t them.
Staying with the brand is what Lazarus, who has ...
29 Jan 1999
| by JULIAN LEE
picture with television brand campaigns,
while the details are filled in with press and below...picture with television brand campaigns,
while the details are filled in with press and below ...
are outmoded.
As well as a few big financial services brands, there are a number of
specialist niche ...
still something of an unknown quantity, the internet is likely,
over time, to make the consumer-brand ...
29 Jan 1999
| by ANNA GRIFFITHS
in the creation of three
separate brands servicing direct marketing, customer loyalty and sales
promotion....Carlson, the below-the-line agency group, is poised for a
restructure which is likely to culminate in the creation of three
separate brands servicing direct marketing, customer loyalty and sales ...
.
There are currently five distinct brands which make up Carlson s group
of agencies. They are Carlson Marketing Group ...
29 Jan 1999
| by MEG CARTER
single, unified brand,' says Peter Jones, one of four heads
(known as 'managing agents') running ...
on their own patch and, secondly, to all focus on a unified,
umbrella brand,' Jones explains. Fellow managing ...
- to foster team spirit, to
create a single, branded environment and for security, Jones explains.
'It is ...
to remove filters
