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Eveready calls pitch for $80m new launch

29 Sep 1999

. However, the company is known to be troubled at the amount of ground being lost to its brand-leading rival ...

Eveready calls pitch for $80m new launch

29 Sep 1999

. However, the company is known to be troubled at the amount of ground being lost to its brand-leading rival ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Unwrapping the adspend package of JMC, Thomas Cook

27 Sep 1999 | by COLIN GRIMSHAW

on building awareness of the brand name, but also on differentiating JMC from existing holiday companies ...

James Brown seeks sales team for his brand new bag

27 Sep 1999 | by COLIN GRIMSHAW

. The person should have a big brand, consumer lifestyle background and be well connected, said Brown ...

NEWS ANALYSIS: Emap Elan brand extensions head down the escape route - Are the days of standalone

27 Sep 1999 | by MARK TUNGATE

. In fact you re generally buying into a lifestyle brand that incorporates everything from a website.... In fact you re generally buying into a lifestyle brand that incorporates everything from a website ... of sportswear from Elle and a chain of FHM-branded clothing stores may make sense. But a range of low ... s Escape Routes, a new phenomenon emerges - the launch of a magazine as part of a range of branded ...

C4 joins Malibu for MoBo black music awards broadcast

27 Sep 1999 | by LEXIE GODDARD

Channel Four has teamed up with the spirit brand, Malibu, which will sponsor its broadcast...Channel Four has teamed up with the spirit brand, Malibu, which will sponsor its broadcast ... by a celebrity party, where award winners will be interviewed. Alison Ashworth, UK brand ... , the music scene and its brand heritage, which has its roots in the Caribbean. ...

Motive strikes Lloyds Pharmacy deal

27 Sep 1999 | by LEXIE GODDARD

chain into a household name. Lloyds Pharmacy is the new branding for a host of outlets previously ... : This is an exciting opportunity to create a high media impact for a sizeable brand which has a relatively low market ...

ANALYSIS: SALE OF THE WEEK

27 Sep 1999 | by MARK TUNGATE

Getting a brand called Escape into a travel magazine seems like a no-brainer. But Conde Nast...Getting a brand called Escape into a travel magazine seems like a no-brainer. But Conde Nast Traveller s trick was to run a creative spot for the Calvin Klein fragrance in the week that the magazine s rival, Emap Elan s Escape Routes, hit newsstands. Sure, the new title ran an Escape ad, but it was a ...

NEWS BRIEFS

27 Sep 1999 | by RACHEL MINTER

onscreen branding. The poster campaign, for The Second World War in Colour documentary series on ITV ...

Metro styles sales team on agencies

27 Sep 1999 | by JONAH BLOOM

brand group head and a head of planning. Four brand managers and eight assistant brand managers ... Farnan as brand group head. He is still hunting for people to fill the other 13 posts. He would ... be travelling on the tube and going into pubs and clubs. I want people who are the brand, just the way MTV ...

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