to remove filtersOPINION: The Big Question - Can clients benefit if someone works on their account for over 20 years?
03 Nov 2000
foundation for true creative consultancy. Building brand loyalty is a long-term affair. It cannot be done ...
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DIARY: Kolah plugs Brands as Broadcasters at Lord Mayor Martin's lunch
17 Nov 2000
industries, Kolah peppered his speech with plugs for his new company Brands as Broadcasters and its ...
MEDIA: What The Papers Say - Victoria and Albert makes exhibition of itself
27 Oct 2000
With its Brand.New exhibition, the Victoria and Albert Museum is doing more than presenting...With its Brand.New exhibition, the Victoria and Albert Museum is doing more than presenting an arena in which the influence of brands on society can be examined. It is also an attempt to reposition ... concluded that the V , Deyan Sudjic questioned whether brands were probably too powerful to be contained ...
PUBLIC RELATIONS AWARDS 2000: Gold - The Burson-Marsteller Award In-house Department of the Year.
27 Oct 2000
WINNER Iceland Foods Following a major re-focusing on the brand, the success of its decision to become the first retailer to remove GM ingredients from own-brand food and the resulting media ... strategy and action plan that would help build a brand that consumers trust, and develop sound working ...
PUBLIC RELATIONS AWARDS 2000: Craft - Best Use of Sponsorship
27 Oct 2000
for the brand - Official Mobile Phone of London Fashion Week - for pounds 11,000 a season. This included the brand sponsorship of the media centre at the events; the opportunity to run a text message-based news ... and Wolfe Cohn and Wolfe was asked to create a communications platform for the cognac brand that would ...
PUBLIC RELATIONS AWARDS 2000: Campaign - Best Business Campaign
27 Oct 2000
WINNER Building an Online Brand Hill and Knowlton (UK) BuildOnline is a business-to-business e-commerce site providing services for the European construction sector. It aims to bring ... property event, MIPIM in Cannes. It created a BuildOnline seminar at MIPIM, and a daily branded section ...
PUBLIC RELATIONS AWARDS 2000: Campaign - The Romeike Media Intelligence Award. Best International Campaign
27 Oct 2000
to ongoing negotiations. In just 15 months the Dolphin brand became the pre-eminent energy brand in the Gulf ...
PUBLIC RELATIONS AWARDS 2000: Craft - Best Corporate Video/Business TV
27 Oct 2000
WINNER Giving Children Back their Future The Edge Picture Company This video was part of Barnado s integrated re-branding PR campaign which was launched in October 1999. The charity has been ... , homelessness and poverty. The brief was to work within a brand position established by advertising agency ...
PUBLIC RELATIONS AWARDS 2000: Campaign - The Ogilvy Public Relations Worldwide Award. Best Technology Campaign
27 Oct 2000
the profile of government e-envoy Alex Allan, developing a UK Online brand, and contributed articles by team ...
PUBLIC RELATIONS AWARDS 2000: Craft - The Edelman Public Relations Worldwide Award. Best Use of New Media
27 Oct 2000
such as Seb Fontaine and Ian Brown. With a brief to change the perception of the BT brand among opinion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
