One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business. ...
. Callserve, which allows its partners to offer own-brand telephone services, is increasing its direct ... -European company claims to allow its clients, which include leading internet service provider brand World Online ...
. Margaret Burke, One2One s general manager of brand development and communications, was unavailable ... to develop ways of successfully supporting the One2One brand advertising, which is handled by Bartle Bogle ...
LONDON (Brand Republic) - The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m. Deutsch, which is the last of the big US independent agencies, will remain as a ...
venerable brands in below the line, has changed its name this year to Impiric. This is intended ... media consultants looking at e-business strategies and brand implications.' There have been ...
to accelerate its brand-building and relationship marketing activity below-the-line....to accelerate its brand-building and relationship marketing activity below-the-line. The German luxury car ... in 1999 to act as a consultant for the Porsche brand (Marketing, June 3 1999). Porsche, whose headquarters are in Stuttgart, has not undertaken any sustained brand advertising in the UK for about six years ...
Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine...Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio. Novartis wants the agency to strengthen the strategic and creative work of its local agencies ...
The Notting Hill Housing Trust has hired BBM Carlson, the brand, communications and digital...The Notting Hill Housing Trust has hired BBM Carlson, the brand, communications and digital marketing arm of the Carlson Marketing Group, to handle a range of direct marketing activity, aimed at raising pounds 3m over three years. Backed by leading business figures as well as Ruby Wax and TV ...
Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle...Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign positioning it as the place to look for talent, venues, services and suppliers from the creative world ...
COI Communications has scooped the top prize at this year s Marketing Direct Awards for its work on the Army s recruitment campaign. The TV and radio Be The Best ads, created by Saatchi s Country Holidays Fund and Cable s Gin brand by roster agency Craik Jones. In the DM industry s other main ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters