Click 
to remove filters
Foreign & Colonial, the financial investment specialist, has appointed Craik Jones Watson Mitchell Voelkel to its through-the-line business.
Despite the proliferation of books on the subject of branding, it seems that in the real world a brand's success or failure is usually the result of intangible or random influences which evade measurement, writes Dan Sumption.
Client: Romeike Media Intelligence PR Team: BMB Reputation Managers Campaign: Launch of Romeike Media Intelligence's new identity Timescale: September-November 2000 Budget: Undisclosed Romeike has been associated with monitoring press cuttings worldwide for nearly 150 years, and...
Ask the top ten agencies in our latest design league tables what their business is and very few will say design. Way out on top, as usual, is Imagination (brand experience), followed by Enterprise IG (brand and identity). Brand communication specialist Jack Morton Worldwide (formerly Caribiner...
Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid to accelerate its brand-building and relationship marketing activity below-the-line.
The UK s first free on-line lottery, Bananalotto, has appointed Eulogy! on a brief to generate brand awareness among key business and consumer audiences. The lottery launched in June when its PR was handled by Jackie Cooper PR.
More than three-quarters of company finance directors believe that corporate PR has a direct positive impact upon the bottom line. Or so say corporate affairs directors from organisations across the world.
Louis Vuitton Moet Hennessy is talking to advertising networks about the global creative account for its Hennessy Cognac brand.
Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands of funky names, such as Buzz, Beenz, BOL and Breathe. With e-brands launching all the time, people are left with a head full of names, but little idea of what they do. The situation is best illustrated by...
- Cable & Wireless is set to launch a global branding campaign and has entered into talks with a number of undisclosed network agencies about the task.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
