tickets on the web. Freeserve will also create a new co-branded National Lottery site and the deal ... later stage. “This deal further demonstrates Freeserve’s ability to provide well-known brands ...
VNU has acquired data analyst ACNielsen in a deal valued at $2.3 billion (£2 billion). The acquisition, expected to be completed early next year, reunites the ACNielsen brands after VNU purchased Nielsen Media Research last year. VNU said ACNielsen was an excellent fit with its own marketing ...
sponsorship to drive brand awareness at crucial sales periods.” Paul Chard said: “The fit between Rennie ...
on the fact that the brand is already established and we have exclusive access to stars on the show,” said ...
the entire brand-building and communications process.” ...
Pharmaceutical giant Roche is to sponsor Christmas ITV in a £750,000 deal. The sponsorship package, for Roche’s Rennie brand, will cover up to 30 programmes during the Christmas schedule, encompassing films, drama and entertainment. The sponsorship is one of the first under the new ITC code ...
’s notorious shock-factor content – would create a more appealing environment for agency buyers and brand ...
’s notorious shock-factor content – would create a more appealing environment for agency buyers and brand ... .8% of advertising revenue,” said Axon. “We are forever coming up against media buyers and brand managers concerned ...
Coca-Cola is preparing to significantly increase the amount it spends on online and interactive advertising next year. The soft drinks brand, which spends an estimated $900 million (£628 million) worldwide on advertising, said as much as 5% of its budget could be spent on marketing through the internet ...
preserve the Freeserve brand in the UK. Freeserve, which is currently 80% owned by Dixons, had been ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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