MARKETING MIX: News of the world
21 Dec 2000
. Not only trendy youth brands resort to these playful tactics. For its 20th anniversary, Absolut has created ...
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Kraft picks three for pounds 136m media
21 Dec 2000 | by POPPY BRECH
Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan-European media planning and buying business into three agency networks. Kraft, whose brands in the UK include Dairylea, Philadelphia, Kenco and Maxwell House, has re-appointed Zenith Media to handle its UK business ...
Scottish Radio in merger talks
21 Dec 2000
LONDON (Brand Republic) - Scottish Radio Holdings has confirmed that it is in talks with a potential buyer, widely believed to include Scottish Media Group. Shares in Scottish Radio Holdings, which owns Radio Clyde and newspapers in Scotland and Northern Ireland, jumped 6.6% to 1,710p yesterday ...
Welsman exits Sony for top Speedy Tomato job.
21 Dec 2000 | by BEN ROSIER
the brand in the UK, overseeing an estimated pounds 20m marketing spend. Speedy Tomato recruited St Luke ...
CAREERS: Company CV - Nokia
21 Dec 2000
-mails. It will be the first such colour device on the market According to MMS, Nokia s top brand supported by advertising ...
Branson delays decision on Lottery action
21 Dec 2000
LONDON (Brand Republic) - Sir Richard Branson is to delay his decision on legal action against the National Lottery Commission, after losing his fight to run the National Lottery. Sir Richard yesterday left the UK for the Caribbean island of Necker to spend Christmas with his family, and will delay his ...
CAREERS: Job interview
21 Dec 2000
classic movie. CV 1991-1994: Marketing executive, Procter & Gamble 1994-1997: Group brand ...
PROFILE: New style for the IPA - Bruce Haines, chairman, Leagas Delaney
21 Dec 2000 | by HARRIET MARSH
in 1986, to the multi-national brand it is today, working for clients including Adidas, Goodyear ...
ANALYSIS: What did the Dome do for us? The best-attended attraction of 2000 was also the year's most-attacked. Did the Dome deliver? And for whom? Mark Kleinman finds out
21 Dec 2000 | by MARK KLEINMAN
exhibit - the Body Zone - associated with our brand, and we are pleased to have taken the opportunity ...
Camelot signs deal with Freeserve
20 Dec 2000 | by MediaWeek
tickets on the web. Freeserve will also create a new co-branded National Lottery site and the deal ... later stage. “This deal further demonstrates Freeserve’s ability to provide well-known brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
