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Brand Licensing London 2000 posted a preliminary 15 per cent increase in visitor numbers compared with last year's show. According to organiser Single Market Events, more than 2,500 people and 200 exhibitors attended the event at London's Business Design Centre in October. The show was moved ...
Without the proper strategy, building a brand can be difficult, expensive and time-consuming. However, a brand is one of the key assets of any company and, in the new economy, represents a kind ... and services. Often dismissed by corporate management as a marketing exercise, a brand is a serious ...
US-based domain name registry ICANN's decision to introduce seven new domain name suffixes is welcome, but also slightly worrying. In a marketplace rapidly filling up with dotcoms offering similar products and services, the focus has been on brand differentiation by domain name. Which is fine ...
has in part filtered down from the public, but also from the trading arena where big-name brands ... to disassociate themselves from images of child labour and sweatshops, many brands now ask for these credentials ... - Ask your sourcing company which high-street brands they work for. If they deal with any of the big ...
of 3,000 samples per day Brand history: The chilled iced tea drink launched in 1998, in 500ml ... -week lead time from approval to produce the POS POS objectives: Needs to reflect core brand ... for logo placement, to reinforce brand name or design. Leaf-shaped tabletops are also used on the system ...
to an active relationship with consumers. We're aiming to be a brand rather than a service, but one ... 're not here to sell hardware. We were after a wider scope for the promotion to reflect what the brand ... 's repositioning of the brand. The ad agency has created TV and press ads to communicate the new developments ...
brand. They park their interests in a trusted infomediary. And that granulated brand ... brand contact, a promotion? I'm convinced that this will happen, because it brings so many advantages ... envisages. He admits that it's a big branding challenge. 'In order to penetrate the customer's mind ...
Punch Retail is encouraging consumer trial of its drink brand Red Bull with alternative spirits ... .50. It is supported with POS aiming to promote the brand's fun image. Names for each of the varying mixes include ... Williams said the aim of the campaign is to drive sales of extra brands without detracting from consumers ...
-up with Nestle's confectionery brands. The push, through Black Cat, runs on 50 million chocolate bars ... promotional wrappers for vouchers. 'The Nestle brand fits well with the Lastminute proposition, which ... -coms' stability, which is crucial to the fmcg sector where brands work to very long lead times. But now ...
South-east Asian portal company Catcha.com has struck a deal with alibaba.com to create a jointly-branded business-to-business trading community. The service will be carried on Catcha.com's local portals in Singapore, Malaysia, Indonesia, Thailand and the Philippines. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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