consistent brand message across the continent. Philipsborn replaces London-based Linda Porter, who ...
, which is headed by Marianne Friese and specialises in corporate relations, brand marketing...MUNICH: Ketchum has joined forces with one of Germany s leading technology PR agencies, PR Kaltwasser (PRK). As an affiliate, PRK will work in partnership with Ketchum s 60-strong operation in Munich, which is headed by Marianne Friese and specialises in corporate relations, brand marketing ...
product we think our customers want, he said. It is not always the big brands who have the best products ...
. An example of this is work that B-M has been doing for Coca-Cola in building its brand among a youth audience. This entailed creating an interactive and educational house of brands visitors centre in Norway where school children are able to play at being marketers and in the process are immersed in the Coke brand. Coca ...
and the Automobile Association. Watchdog s particular brand of investigative journalism has proved very ... untold damage to their precious corporate or brand reputations. The participants agreed to keep ...
. Revelations that a well-known branded product is being manufactured in a Third World sweatshop can have ...
s brand fits in with contemporary culture. Holliday left Hill and Knowlton s London office, where ...
Telecommunications group Thus, parent company of the Demon Internet brand, has appointed Lewis PR...Telecommunications group Thus, parent company of the Demon Internet brand, has appointed Lewis PR on six-figure fees. The agency was appointed after a three-way pitch to handle all trade PR ... sector. Lewis will also run a separate campaign for the company s Demon brand - one of the UK ...
: the T10 phone, a youth-branded mobile phone; the Chatboard, a keyboard that can be plugged ... . The winner and the two runners up were each invited to play an hour slot in the Ericsson-branded arena ... -linked to Ericsson s web site. A cafe was set up next to the venue with a promotional team demonstrating the youth-branded ...
Richard Branson is forever winning accolades as a master marketer. However his latest brand awareness strategy could be his most ingenious yet. The Virgin Mobile arm is looking ... every undergraduate s dream come true. Thirty-five students have already been appointed as brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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