to remove filtersCitigate and Yellow Door land Clarks job
17 Nov 2000 | by HOLLY WILLIAMS
relations and corporate branding. Yellow Door, which is already working with Clarks as retail design ...
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the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping
08 Dec 2000 | by RICHARD CARPENTER
is it to translate a well-established, high street brand onto the internet? The idea of simply building another ... attractive. The reality, however, is somewhat different. Even large brands that bided their time, learned ... . Danger mouse Transferring a traditional, established high street brand onto the web poses a range ...
Fuel PR to launch Tchibo products on UK market
03 Nov 2000 | by PETER SIMPSON
Fuel PR has won an account to launch Germany-based international coffee retailer Tchibo in the UK. The company - Germany's answer to Starbucks - runs a chain of coffee shops and sells its own branded fresh coffee. It has stores across central Europe and Asia, and opened its first two ...
STOP PRESS: WPP lands Boots global marketing job
20 Oct 2000
Boots has handed its pounds 80 million global marketing work to WPP. All Boots branded consumer...Boots has handed its pounds 80 million global marketing work to WPP. All Boots branded consumer products will now be handled by WPP agencies. Corporate brand management head Neville Wells said any review ... Rogerson and BSMG-GJW are unaffected. WPP-owned Hill and Knowlton already works on various Boots brands. ...
INTERNATIONAL: Golin/Harris moves to snap up MWW Group
20 Oct 2000 | by JOHN FRANK
-business/technology. The retention of MWW s separate branding was a key attraction to MWW president, CEO and principal owner Michael ... , Gilbert added that keeping the brand separate will provide an opportunity to go after client business ...
PROFILE: Alan McLaughlin, Channel 4 - Turned on, tuned in and staying focused. Why corporate publicity manager Alan McLaughlin is all fired up at Channel 4
13 Oct 2000
? That s the brand at Channel 4. It is a fantastic brand that I grew up with. I have watched it since day one which ...
Citigates Smarts awarded JLP refocusing brief
29 Sep 2000
within the partnership but under different names are expected to change to the single brand identity ...
Dixons hires Le Fevre to revamp retail arms
22 Sep 2000 | by GIDON FREEMAN
The Dixons Group has ended its search for a consumer agency to work across its retail brands ... agencies last month for the high-fee brief. It will now work for four Dixons group brands - consumer ... Mastercare brand and its extended warranty product, Coverplan. The product, which is offered to all Dixons ...
Stop Press: Barkers PR wins Bass Leisure Retail work
01 Sep 2000 | by GIDON FREEMAN
Leisure Retail accounts. The agency has a brief to launch and position two pub brands, Ember Inns...Barkers PR in Birmingham has beaten off competition from six other agencies to win two Bass Leisure Retail accounts. The agency has a brief to launch and position two pub brands, Ember Inns and Goose pubs. Barkers has already worked on a third Bass chain, Arena, for three months. ...
Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion
01 Sep 2000 | by ROBERT GRAY
and the Automobile Association. Watchdog s particular brand of investigative journalism has proved very ... untold damage to their precious corporate or brand reputations. The participants agreed to keep ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
