LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...
LONDON (Brand Republic) – Retailer Marks & Spencer is to open a new line of convenience stores in May next year, in an attempt to compete with Sainsbury’s Local and Tesco Metro. The retailer will open two trial stores in Twickenham and Surbiton and, if these are successful, will open a further 40 ...
Cernis has a real sense of where my brand belongs. ...
LONDON (Brand Republic) – The German Supreme Court has overturned a five-year ban on controversial Benetton ads featuring Aids victims and ecological disasters, after ruling that free speech had been violated by the ban. The ads had originally been banned by Germany’s federal appeals court in 1995 ...
LONDON (Brand Republic) – US lingerie chain Victoria’s Secret is planning to launch a chain of stores in the UK in the first stage of a full European rollout. The company, famous for its use ... company Intimate Brand. The chain has a small presence in the UK. Some retail insiders claim Victoria ...
brand following its acquisition of a majority stake in the design house for an undisclosed sum....LONDON (Brand Republic) – Italian fashion house Gucci plans to turn UK fashion designer Alexander McQueen into a worldwide brand following its acquisition of a majority stake in the design house ... control of the Alexander McQueen brand in spite of Gucci’s 51% stake. Gucci, which has rebuilt itself ...
traditional English clothing brand Burberry, as the group revealed a slump in half-year pre-tax profits...LONDON (Brand Republic) – Clothing retailer Great Universal Stores has announced that it is to float up to 25% of its traditional English clothing brand Burberry, as the group revealed a slump ... that the Burberry brand -- which has been transformed into a high-fashion label over the past three years and is now ...
Alpine, the outdoor leisure brand it acquired last year....LONDON (Brand Republic) – Men’s clothing manufacturer William Baird has discovered an overstatement in the accounts of Lowe Alpine, the outdoor leisure brand it acquired last year. The company ... the outdoor leisure brand from Phildrew Ventures. William Baird plans to combine the business with its ...
LONDON (Brand Republic) - The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m. Deutsch, which is the last of the big US independent agencies, will remain as a ...
Marks & Spencer’s use of brand advertising for the first time this year has failed, in the short...LONDON (Brand Republic) – Marks & Spencer’s use of brand advertising for the first time this year has failed, in the short term at least, to stave off a continuing decline in sales in the run-up to the crucial Christmas period. City reports suggest that food sales were up 3% in the week to November 19 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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