LONDON (Brand Republic) - Supermarket chain Sainsbury s has sold its Homebase DIY business in a deal worth 969m. The company s existing Homebase stores will go to venture capitalist Schroder Ventures for 750m, and the remaining sites, which were built for Homebase stores but are currently ...
McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks...McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks ... brands represent 6% of the total biscuit sector, yet children eat 26% of all biscuits consumed. The launches will benefit from a pounds 3m marketing budget for each brand, including a ten-second TV ad ...
of brands, such as Helmann s, Knorr and Mazola. Brands produced by other food manufacturers in non ... Sakaloski. The site is at brands.bestfoods.com/holidays/christmas. ...
LONDON (Brand Republic) – Drinks giant Diageo, in collaboration with French company Pernod Ricard ... challenge facing the new owners over the ownership of the Captain Morgan rum brand. Destileria Serralles, the Puerto Rican makers of the rum, claims it has the rights to buy the brand. If the distiller wins the case ...
LONDON (Brand Republic) – Retailer Marks & Spencer is to open a new line of convenience stores in May next year, in an attempt to compete with Sainsbury’s Local and Tesco Metro. The retailer will open two trial stores in Twickenham and Surbiton and, if these are successful, will open a further 40 ...
LONDON (Brand Republic) - EasyGroup is investing 20m to roll out its chain of EasyEverything internet cafes across the US in the new year. The group opened its first US cafe in New York last month, with plans to expand in the States after six months to a year. However, EasyGroup’s chief executive ...
LONDON (Brand Republic) – The bidding for Seagram’s wine and spirits business could end today ... over the rights to the Captain Morgan rum brand fails to be resolved in Seagram’s favour. Puerto Rican distiller Destileria Serralles, which manufactures the drink, claims it has rights to buy the brand ...
LONDON (Brand Republic) – Food giant Kraft is understood to have consolidated its 800m North ... number of key brands through its Chicago office. Kraft said in September that it wanted to consolidate ... Worldwide, also owned by True North, shares the creative work on Kraft brands with Leo Burnett, Ogilvy 188m ...
This week's mystery brand was launched by its current owners in Switzerland in 1937 and first ... , a 'buttons' variety of Brand X was introduced in 1987 to provide a fun format for the younger ... . Brand X has distinctive red and cream packaging, with a blue logo, and comes in five different sizes ...
United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100...United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100% control of Dutch fruit juice company Fruity King, which represents 20% of the fresh juice market in Holland. A spokeswoman for Grove Fresh said the Fruity King brand could launch in the UK. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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