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communications agency Naked to work on its branding and identity in the UK....The California-based global professional services provider eLance has appointed the creative communications agency Naked to work on its branding and identity in the UK. ...

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The Post Office has appointed a roster of consultancies to handle its branding. They are Dragon...The Post Office has appointed a roster of consultancies to handle its branding. They are Dragon, the incumbent, plus Oxford Corporate Consultants, Uffindell West, Corporate Edge and Carter Wong Tomlin. ...

Unilever to sell off Oxo and Batchelors brands

- Unilever is selling the Oxo and Batchelors brands following European Commission concerns that its...- Unilever is selling the Oxo and Batchelors brands following European Commission concerns ... . The news is likely to lead to a review of the brands advertising arrangements. J. Walter Thompson handles ... handles the Batchelors Super Noodles brand across Europe, while Lowe Lintas manages the Batchelors Cup a ...

Unilever to sell off Oxo and Batchelors brands

- Unilever is selling the Oxo and Batchelors brands following European Commission concerns that its...- Unilever is selling the Oxo and Batchelors brands following European Commission concerns ... . The news is likely to lead to a review of the brands advertising arrangements. J. Walter Thompson handles ... handles the Batchelors Super Noodles brand across Europe, while Lowe Lintas manages the Batchelors Cup a ...

Harpers gains new editor as Macpherson expands brand

off a title from the Harpers brand. NatMags is following a similar strategy in the Cosmopolitan group ...

Fall in dotcom value not surprising, WPP chief executive says

keynote speech at this week s Campaign conference, Offline Branding for Online Business....keynote speech at this week s Campaign conference, Offline Branding for Online Business. Salama claimed that most business-to-consumer brands have lost 90 per cent of their value. We shouldn ... rates to exorbitant levels. Russ Ackerman, the director of global branding and marketing ...

Boddingtons extends Graham the Cow idea

Graham the Cow, Interbrew s mascot for the Boddingtons brand, stars in two new animated TV ads...Graham the Cow, Interbrew s mascot for the Boddingtons brand, stars in two new animated TV ads ... personifies the Boddingtons brand and its core product attribute - cream . He has a laid-back persona that matches his favourite tipple of a chilled pint of Boddingtons and shares the brand s sharp Mancunian wit ...

CAMPAIGN-I: Briefs

games for the brand....The development and online publishing arm of Gameplay is to develop games for X-box, Microsoft's new future-generation games console due for launch next year. Gameplay Studios will develop original games for the brand. ...

CAMPAIGN-I: Briefs

games for the brand....The development and online publishing arm of Gameplay is to develop games for X-box, Microsoft's new future-generation games console due for launch next year. Gameplay Studios will develop original games for the brand. ...

STOP PRESS: Newman moves to Discovery

Channel and Discovery Health Online brands. She joins from Cohn and Wolfe....Discovery Networks Europe has appointed Sara Newman as press officer for its Discovery Health Channel and Discovery Health Online brands. She joins from Cohn and Wolfe. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.