to remove filtersIndustry defiant as WPP results reflect downturn
31 Aug 2001 | by HOLLY WILLIAMS
with current expectations. The group, which owns the Citigate PR brands, said its US technology PR ...
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Industry defiant as WPP results reflect downturn
31 Aug 2001 | by HOLLY WILLIAMS
with current expectations. The group, which owns the Citigate PR brands, said its US technology PR ...
CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age
03 Aug 2001 | by ALASTAIR RAY
Client: Lever Faberge PR Team: Cairns 100,000 Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging. The capsules were a new format for the washing market and C&A also advised on overall brand positioning ...
GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports
03 Aug 2001
. But the problem has been that, despite the undoubted prevalence of global brands, there have actually been few ... restricted to product PR, particularly global healthcare brands. But the number of instances in which ...
GLOBAL RANKINGS 2001: EUROPE - Expansion plans. The stature of PR as a communications tool is rising across Europe. Adam Hill reports
03 Aug 2001 | by ADAM HILL
are largely completed and western brands, attracted to the region by the appearance of potentially ... Brand Evolution, AMD in Real Life 3 Includes Fodor Wyllie ...
GLOBAL RANKINGS 2001: ASIA - Eastern promise. The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports
03 Aug 2001 | by MARK JOHNSON
to launch practices in tech PR, investor relations and brand marketing to service the flourishing dot ... industry. Outside Japan, the Asian PR industry is dominated by US brands. The boom of 2000 was led ...
Piat d'or parent selects Lexis for relaunch
29 Jun 2001
of its French wine brand Piat d'or. The division, Percy Fox & Co, approached the agency on the back of its previous work for the sister brand Guinness. The agency was appointed following a pitch ... for the brand, looking to increase public awareness of the wine before the conclusion of the relaunch ...
INTERNATIONAL: Havas Advertising hands Gillham top comms post
04 May 2001
PARIS: Havas Advertising, the parent company of the Grayling Group's UK PR brands, has filled its top communications post with the appointment of Simon Gillham. Gillham, who joins as vice-president of communications, has been recruited from car supplies firm Valeo Group where he held the same position. He ...
Bad Jelly appoints Rock to trade and consumer account
16 Mar 2001 | by CHRIS SCOTT
the spread of the brand, which launched in the summer of 2000, through a mixture of press radio and events ... the brand's current status had been achieved 'with relatively little marketing support', with Rock ...
Robson Brown to handle integrated PR brief for Flymo
16 Mar 2001 | by GIDON FREEMAN
allow his company to benefit from an integrated campaign to highlight the brand's 'core values of ease ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
