20 Dec 2001
| by Jennifer Whitehead,
to Daewoo's pan-European account.
If you have an opinion on this or any other issue raised on Brand ...
20 Dec 2001
for a younger generation, writes Jennifer Whitehead in this week's Brand Watch....rebuild a stronger brand."
This one goes out to the Paddington Massive... Paddington Bear has had ...
obsession with brands, pictured sporting a Nike hat, drinking Coca-Cola and carrying a trendy Motorola phone ...
.
Royalty was doing its bit for brands this week. Carphone Warehouse became the first mobile telephone ...
20 Dec 2001
| by Gordon MacMillan and Jennifer Whitehead,
aspirations -- last year it abandoned its online brand Evolvebank.
Recent work by Saatchis this year ...
other issue raised on Brand Republic, join the debate in the Forum here .
...
20 Dec 2001
This week's mystery brand was originally found in liquid form. It
was invented in Germany in 1840 and introduced to the UK in 1865,
becoming a registered trademark in 1899.
In 1908, Brand X was the official caterer at the London Olympics. In
1911, Captain Scott took Brand X ...
20 Dec 2001
Far be it for Mix to interfere with the business strategy of
Marketing's readers, but for all you brand-owners out there, the
opportunity of using your product name in the contraceptives market ...
invites readers to write in with their own suggestions as to which
brand straplines could be feasibly ...
20 Dec 2001
Name Nicola Dodd Age 27.
Job title Brand manager, The Real McCoy's, KP Snacks
What ...
would be your dream brand to work on and why?
I would love to work on a wine brand to learn more ...
brand managers have been on.
Who is the business person you most admire and why?
Bob ...
20 Dec 2001
| by SUZY BASHFORD
known brands in Britain today and, in an era
of exaggerated claims for global reach, is one of the few ...
and a piano that plays itself.
The Harrods brand needs to start talking the same language as those
young people with deep pockets. Start behaving more like an
entertainment brand by offering ...
20 Dec 2001
Wella ShockWaves has teamed up with Ministry of Sound to be
category sponsor at the clubbing brand's New Year's Eve party at the
Millennium Dome. Wella branding and product samples will be present
on-site.
...
20 Dec 2001
| by TANIA MASON
as part of a Christmas campaign by
Archers, the Schnapps brand targeted at women.
The GuinnessUDV-owned brand has transformed the taxis into Archers cabs
from December through until June next year, as part ...
. Exterior
branding consists of the Archers logo and the strapline 'Squeeze into
this little black number ...
20 Dec 2001
Joanne Kain has joined Schwan's Europe as assistant brand manager
for Chicago Town Pizza. She was previously assistant brand manager at
First Quench, working on the Wine Rack and Bottoms Up brands. She will
report to Ben Johnson, European brands controller.
...