30 Nov 2001
CONSUMER: Lexis Public Relations has been taken on to handle
promotions for the Brand Events-owned Vitality Show 2002, to run at
London Olympia and Manchester G-Mex next year. The appointment follows
Lexis' acquisition of event-specialists Propeller Direction (PRWeek, 26
October).
...
23 Nov 2001
| by KATE NICHOLAS
of the company is made up of the reputation of the brands,
the CEO takes a less overt role in reputation ...
individual brands are king, there has to be a different balance: 'We
regard corporate communications as pretty important but focus on
individual brands.
So you have very senior business leaders, who ...
02 Nov 2001
and brand building - as to those who use
its services.
From corporations such as Rolls ...
26 Oct 2001
CLARIFICATIONS: Last week's PRWeek Awards finalists' round-up
omitted Royal & SunAlliance's brand launch for MORE TH>N from the
internal communications category. Alex Pagett is managing director of
group corporate communications at the Bank of Scotland, and not the
Royal Bank of Scotland as stated ...
26 Oct 2001
| by CHRIS SCOTT
Lexis Communications Group has bought the consumer and events arm
of the Propeller Group, and merged it into its Lexis PR brand.
Propeller Direction, which has an annual fee income ...
big name brands, and what measures must be taken
to keep on competing in the long-term in terms ...
19 Oct 2001
Gershon
Kim Fernihough
The Durrants Award
New Consultancy of the Year
Blue Rubicon
Brands2Life ...
Paints - Building a Global Internal Brand, Fishburn Hedges
GCI Academy, GCI London (in-house)
The PPS ...
Communications
Best Corporate Branding
Societe Internationale de Telecommunications Aeronautiques - The Best ...
05 Oct 2001
| by CHARLIE WHELAN
to Blair and anyone talking about opposing
private financing of public services was branded a traitor ...
31 Aug 2001
more people voting and really reflect the WHSmith
brand, integrating awareness through the brand ...
31 Aug 2001
more people voting and really reflect the WHSmith
brand, integrating awareness through the brand ...
10 Aug 2001
CHARITY: James Rye, former head of PR at Scope and now Disability
Trust communications director, is to speak at a seminar on branding in
the charity sector. The event, organised by Fifth Estate, the IPR's
voluntary sector group, takes place at The Open University, London on 19
September.
...
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