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ITV has hired Bartle Bogle Hegarty to handle its 4 million above-the-line account. The appointment follows "informal" talks with BBH and the incumbent of four-years on the business, HHCL 27 million ITV Digital account held by Mother. The review of the above-the-line advertising...
Reuters has picked M 150 million and initiated by Tom Glocer who was appointed chief executive in July. Although ranked Britain's most valuable brand, the company has stood accused of not exploiting its position as a huge supplier of news and financial data to 700,000 professional users....
MmO2, the mobile communications brand that includes BT Cellnet's operations, has appointed Agency Republic to handle its 5 million online branding account. The appointment comes in the same week that mmO2 confirmed its commitment to spending 150 million on the above-the-line launch...
No-one is quite sure how much the brand consultancy business is worth in the UK - although estimates range from £400m to more than £1bn. Jane Austin charts the rise of branding consultancies and their role in business.
C EYE C eye is a privately owned brand and graphic design consultancy founded in 1985. The company splits its offering into four main disciplines that can work either together or independently. These are brand diagnostics, brand strategy, identity creation and design, and graphic design....
Elegiac outpourings in coffee-table books and on TV show that the 60s were a golden age for creative businesses. Everybody felt liberated and independent. Maybe. But for people like me, working in small, struggling, financially fragile businesses, it certainly did not feel like it at the time....
No business takes a name change lightly, but sometimes there is no viable alternative. Both Andersen Consulting and The Post Office realised this when they embarked on major renaming projects that, at the same time, examined their entire brand proposition. In Andersen Consulting's case,...
Domino's Pizza has handed a six-figure corporate PR account to Lexis Public Relations as part of a drive to improve communication of its brand strength to potential franchisees and investors. Lexis was appointed by the AIM-listed fast-food firm on the back of a consumer project last year,...
A Christmas gift is intended to be a mark of appreciation for the loyalty and custom that clients and employees have given a company over the year. On many levels though, it works in much the same way as any other promotional offer, its task being to remind recipients of the sender and to sell...
The past few days have been eventful for the BBC. First it calls a review of its media account, held by PHD. Then came the announcement by the culture secretary, Tessa Jowell, over its digital future. Many at the BBC were surprised and disappointed by Jowell's decision to block the launch...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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