This week's mystery brand was originally found in liquid form. It was invented in Germany in 1840 and introduced to the UK in 1865, becoming a registered trademark in 1899. In 1908, Brand X was the official caterer at the London Olympics. In 1911, Captain Scott took Brand X ...
Far be it for Mix to interfere with the business strategy of Marketing's readers, but for all you brand-owners out there, the opportunity of using your product name in the contraceptives market ... invites readers to write in with their own suggestions as to which brand straplines could be feasibly ...
Name Nicola Dodd Age 27. Job title Brand manager, The Real McCoy's, KP Snacks What ... would be your dream brand to work on and why? I would love to work on a wine brand to learn more ... brand managers have been on. Who is the business person you most admire and why? Bob ...
known brands in Britain today and, in an era of exaggerated claims for global reach, is one of the few ... and a piano that plays itself. The Harrods brand needs to start talking the same language as those young people with deep pockets. Start behaving more like an entertainment brand by offering ...
Wella ShockWaves has teamed up with Ministry of Sound to be category sponsor at the clubbing brand's New Year's Eve party at the Millennium Dome. Wella branding and product samples will be present on-site. ...
as part of a Christmas campaign by Archers, the Schnapps brand targeted at women. The GuinnessUDV-owned brand has transformed the taxis into Archers cabs from December through until June next year, as part ... . Exterior branding consists of the Archers logo and the strapline 'Squeeze into this little black number ...
Joanne Kain has joined Schwan's Europe as assistant brand manager for Chicago Town Pizza. She was previously assistant brand manager at First Quench, working on the Wine Rack and Bottoms Up brands. She will report to Ben Johnson, European brands controller. ...
Aertex, the clothes brand associated with school gym kits, is relaunching its brand following a ten-year marketing absence. The company plans to introduce a range of men's underwear that has a weave for cooling the body. ...
Pentland Group brand Speedo has decided to keep its creative account in-house following recent discussions with agencies. ...
Club Med's deputy managing director and chief marketer, Yves Martin, has resigned. Martin, 43, joined the troubled French holiday brand from the Casino retail chain in 1997. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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