DIRECT: Quantum hands energy work to Haygarth Group
20 Dec 2001
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NEW MEDIA BRIEFS: Samsung Electronics launches campaign on Lycos
20 Dec 2001
Samsung Electronics has launched a pan-European campaign on internet portal Lycos to promote its flat screen television and build brand awareness. A series of interstitial ads, which fill an entire screen and disappear after several seconds, is running on Lycos' music and entertainment channels ...
DIRECT BRIEFS: Domino's Pizza and Hard Rock Cafe sign up to buy and fly!
20 Dec 2001
Domino's Pizza and Hard Rock Cafe have become the latest brands to sign up to the buy and fly! loyalty scheme, joining a portfolio that includes Orange, Npower, OK! and Diners Club. Buy and fly!, which launched last year as a rival to Air Miles, includes partnerships with 16 airlines, including ...
NEW PRODUCT DEVELOPMENT: Taking the honours for 2001's launches - Marketing has played a key role in the success of this year's top ten FMCG launches
20 Dec 2001 | by ROBERT GRAY
than being led by the development technology," says Chris Gowar, Design Bridge's head of brand ... , with manufacturers looking to milk existing brands to make brand extensions. In terms of launch strategies ... of kids' channel, Cartoon Network," says brand controller Lizzie Pawsey. The product retails ...
NetValue chief to take senior role at BT LookSmart
20 Dec 2001
BT LookSmart, the search engine and online business directory, has appointed Jannie Cahill as top marketer in its drive to build brand recognition and hit its target to be profitable next year ... would be to appoint a direct marketing agency to communicate the brand and its offering to consumers ...
DIRECT: Nicorette in 'quit smoking' DM
20 Dec 2001 | by MARK KLEINMAN
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions ... premise as the calendar, with would-be quitters receiving tips each day. Brand advertising ...
MEDIA: Cafedirect to use latest in outdoor media for launch
20 Dec 2001
Cafedirect, the Fair Trade coffee brand, is to be the first to use the newest outdoor advertising media in the launch campaign for its freeze-dried coffee product, 5065. The media, developed by Viacom and Starcom Motive are extended posters that stretch across the ceiling of London ...
Mazda aims £4m push at young drivers
20 Dec 2001 | by MATTHEW ARNOLD
-maker is splashing out on an above-the-line brand campaign through J Walter Thompson based on the successful US ... 's consumer base to include those in their 30s and 40s by making the brand more emotive. "We'd like to provide an emotional and aspirational alternative to the more rational Japanese brands of Toyota ...
Specsavers in talks to sponsor FA's referees
20 Dec 2001 | by MARK KLEINMAN
multiple opticians' brand in the UK, with around 25% of the market. Its main rivals are Boots Opticians ...
TUI appoints chief to head ad review
20 Dec 2001 | by DANIEL ROGERS
its Lunn Poly brand. His appointment pushes out Thom Noble, Thomson's marketing director, who ... the Lunn Poly brand will be advertised in the critical next three months. HHCL's 'period drama' TV ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
