20 Dec 2001
Lever Faberge has axed its Lynx-branded barber shops. The company
said the two shops, one in London and one in Kingston-upon-Thames, had
developed a loyal clientele but were not performing to its standards.
...
20 Dec 2001
| by MARK KLEINMAN
Pharmacia is launching a festive direct marketing push for its
Nicorette nicotine replacement brand in a bid to encourage smokers to
kick the habit as part of their New Year's resolutions ...
premise as the calendar,
with would-be quitters receiving tips each day.
Brand advertising ...
20 Dec 2001
| by Claire Billings,
The company, which owns brands such as Cif, Organics shampoo, Findus and Hellmann's, began the shake-up of its media activity in December 2000 when the company aligned the media account of its ...
2002.
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Republic, join ...
14 Dec 2001
KP Foods has handed consumer PR work for its Hula Hoops brands to
Revolver Communications ...
consumer PR brief with KP parent United
Biscuits, which included work for the crisps brand (PRWeek, 2 ...
Hutchison, who at the time of the split with Lexis said
the firm would seek brand-specific consumer PR ...
14 Dec 2001
Coppertone, the sun-protection brand owned by the pharmaceutical
company Schering-Plough, is reviewing its multimillion-pound
pan-European business.
The sun-cream brand is in talks ...
, Coppertone is the leading brand in the market with more than
30 per cent of the market. The review ...
14 Dec 2001
| by MATTHEW COWEN
with
developing a central strategy and communications plan for the brand. The
agency will also draw up strategic ...
was recently appointed
as the pan-European creative agency for the Electrolux Floorcare
brand.
"Electrolux has a strong belief in the role media must play in helping
the brand establish a clear ...
14 Dec 2001
| by JOE LEPPER
.
Work so far has included ensuring a high profile for the Adidas brand as
England's group opponents ...
and work for Pepsi and sports car
brand MG.
...
14 Dec 2001
| by JOHN TYLEE
and energetic mind. She has a
passionate commitment to her brands and consumers."
So how does Francke ...
&G and was put to work as a brand manager on
Punica, an orange juice which was a precursor to Sunny Delight. P ...
the brand had untapped potential among mothers as a
vitamin-packed thirst quencher for children ...
13 Dec 2001
Debenhams has extended its e-commerce offering with a health and
beauty line featuring brands such as Estee Lauder, Calvin Klein and
Clinique as well as its own-branded health and beauty products. It is
also providing pre-Christmas free delivery as well as gift vouchers for
beauty brand Clarins ...
13 Dec 2001
of the
rationalisation.
The Unilever division, which houses such powerhouse brands as Persil,
Lynx and Organics ...