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STOP PRESS: Lever Faberge axes barber shops

Lever Faberge has axed its Lynx-branded barber shops. The company said the two shops, one in London and one in Kingston-upon-Thames, had developed a loyal clientele but were not performing to its standards. ...

DIRECT: Nicorette in 'quit smoking' DM

Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions ... premise as the calendar, with would-be quitters receiving tips each day. Brand advertising ...

Unilever media review boosts earnings

The company, which owns brands such as Cif, Organics shampoo, Findus and Hellmann's, began the shake-up of its media activity in December 2000 when the company aligned the media account of its ... 2002. If you have an opinion on this or any other issue raised on Brand Republic, join ...

KP Foods selects Revolver for Hula Hoops brand work

KP Foods has handed consumer PR work for its Hula Hoops brands to Revolver Communications ... consumer PR brief with KP parent United Biscuits, which included work for the crisps brand (PRWeek, 2 ... Hutchison, who at the time of the split with Lexis said the firm would seek brand-specific consumer PR ...

Coppertone reviews pan-European task for sun-block brand

Coppertone, the sun-protection brand owned by the pharmaceutical company Schering-Plough, is reviewing its multimillion-pound pan-European business. The sun-cream brand is in talks ... , Coppertone is the leading brand in the market with more than 30 per cent of the market. The review ...

Starcom Motive set to handle Electrolux Floorcare's strategy

with developing a central strategy and communications plan for the brand. The agency will also draw up strategic ... was recently appointed as the pan-European creative agency for the Electrolux Floorcare brand. "Electrolux has a strong belief in the role media must play in helping the brand establish a clear ...

Adidas hands consumer business to Ketchum Life

. Work so far has included ensuring a high profile for the Adidas brand as England's group opponents ... and work for Pepsi and sports car brand MG. ...

THE CLIENT CATALYSTS: ANN FRANCKE - Ann Francke breaks the mould of the average Mars marketer. She is open, creatively led and keen on change

and energetic mind. She has a passionate commitment to her brands and consumers." So how does Francke ... &G and was put to work as a brand manager on Punica, an orange juice which was a precursor to Sunny Delight. P ... the brand had untapped potential among mothers as a vitamin-packed thirst quencher for children ...

NEW MEDIA BRIEFS: Debenhams extends e-commerce offering with health and beauty line

Debenhams has extended its e-commerce offering with a health and beauty line featuring brands such as Estee Lauder, Calvin Klein and Clinique as well as its own-branded health and beauty products. It is also providing pre-Christmas free delivery as well as gift vouchers for beauty brand Clarins ...

Lever Faberge in cutback of team following merger

of the rationalisation. The Unilever division, which houses such powerhouse brands as Persil, Lynx and Organics ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.