aspirations -- last year it abandoned its online brand Evolvebank. Recent work by Saatchis this year ... other issue raised on Brand Republic, join the debate in the Forum here . ...
M 6m through-the-line advertising business, following a pitch. The agency will take responsibility for all of the brand's marketing communications. Media planning will be handled by Zed Media. ...
with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands ... '. According to Deborah Cutler, Cahoot head of brand marketing and acquisition, the ads "support the way we want to develop the Cahoot brand as we move out of the initial launch and awareness phase". The ads ...
an opinion on this or any other issue raised on Brand Republic, join the debate in the " target ...
on the direct marketing for the brand....& Mather. M&C will work on brand repositioning, and ehsbrann will concentrate specifically ... repositioning strategy for the AA brand," she said. ...
's first activity will be a brand response national press and poster campaign in the New Year. M ... services market. We are pleased to have been appointed to develop the M&G brand in a through ...
BBJ has won the 22 million consolidated media account for the Halifax Bank of Scotland group, ending Zenith Media's 13-year relationship with the Halifax brand. The result follows a pitch ... with Feather Brooksbank in Scotland." The HBOS business includes the Clerical & Medical brand, as well ...
Leagas Delaney has taken on its third tenure of the Nationwide above-the-line advertising account by winning the task to develop a brand-building television campaign for the building society ... understanding of the brand's intentions as well as its heritage. Creative submissions from the four agencies ...
, as its UK marketing director. The review is a precursor to a proposed new brand awareness ...
that sees the bank return to brand advertising. Leagas Delaney will work alongside roster agencies ... 'Shea FCB. The appointment marks Nationwide's return to above-the-line brand advertising. A ... League and to give an emotional meaning to the brand. The agency was behind Nationwide's 'Don ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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