as part of a Christmas campaign by Archers, the Schnapps brand targeted at women. The GuinnessUDV-owned brand has transformed the taxis into Archers cabs from December through until June next year, as part ... . Exterior branding consists of the Archers logo and the strapline 'Squeeze into this little black number ...
KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand ... the brand in May with a multi-million pound above-the-line campaign by Publicis. Rob Devonport, marketing controller at KP Foods, with overall responsibility for the brand, is to inform his sales force ...
Nescafe is unveiling a new advertising campaign in the New Year as part of its 30m relaunch of flagship brand Nescafe Original. Created by McCann-Erickson, the first execution, called 'Hairy Old ... the brand as more relevant to 16- to 24-year-olds through the message that Nescafe Original's full ...
Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site ... . "We want to understand consumer expectations and perceptions," said Tim Barkey, brand manager ...
Cafedirect, the Fair Trade coffee brand, is to be the first to use the newest outdoor advertising media in the launch campaign for its freeze-dried coffee product, 5065. The media, developed by Viacom and Starcom Motive are extended posters that stretch across the ceiling of London ...
Apollo venues in a tie-up that also gives the brand naming and pouring rights at concert tours ... initiatives to support its music sponsorship drive. Carling's push to associate the brand with music ...
It may be the season to eat, drink and be merry, but there was bad news for alcohol brands ... games with alcohol brand banner ads lining the stadium are pending. Loi Evin is viewed as a ... recalls with rage a Woodpecker cider ad that came out 12 years ago, when he was global brand director ...
Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of the club ...
excess or underage drinking. Ads maintain or increase market share against rival drinks brands ...
NEW YORK - Diageo will be forced to sell its Malibu rum brand after the US Federal Trade Commission...will acquire the Captain Morgan rum brand in the 5.6bn deal, the FTC has ordered it to dispose of Malibu ... 600m. It has a 5% share of the US market, but Captain Morgan holds a 21% share. Both brands fall way ... will also see Diageo taking control of the Crown Royal and VO Canadian whisky brands. Pernod Ricard ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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