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Appointment at NTL

20 Dec 2001

NTL has hired Paul Stevenson as head of marketing for its North East and East Midlands division. His appointment comes as the cable company seeks to shift its marketing from national brand campaigns to more regional activity (Marketing, December 13). ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford

-covered bucketload. In happier times it would probably have made you feel all cuddly about the brand, because it ... no trouble getting a room for the night). I fear, though, that in today's harsh climate, and with the brand ... like a favourite, if somewhat senile, old aunt. M&S, the posh Woolies. Now there's a brand ...

NTL to chop 15 in move away from brand marketing

13 Dec 2001

. The move forms part of a strategy to focus less on national brand-building activity. A company ...

DIRECT BRIEFS: Carphone Warehouse hunting marketing agency

13 Dec 2001

Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke, will focus on securing partnerships with brands such as magazines to run promotions highlighting Carphone ...

AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new heights this year with acquisitions including ITV and Xbox, as well as acclaimed work for Levi Strauss

13 Dec 2001

coupling would have occurred in an earlier decade. Equally, BBH's strengths in building brand fame ... in early 2001. The brand's logo has been redesigned, showing a 'more progressive' character. Sales for the brand are up 11% in the markets where the ads are running, reversing a long-term decline ...

The Screen test - Campaign Screen's international ad picks

12 Dec 2001

. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

The Screen test - Campaign Screen's international ad picks

04 Dec 2001

weird but wonderful spot for Crypto, the new chocolate-covered sweets from the French brand Lutti. The risque approach aims to appeal to the adult market where the brand enjoys a 20% share. With the tagline ... other issue raised on Brand Republic, join the debate in the " target="_blank">Forum here ...

CAMPAIGN MEDIA AWARDS 2001: Best Use Of New Media for Consumers

30 Nov 2001

awareness by 24 per cent, prompted brand awareness by 7 per cent and purchase intent by 4.5 per cent ... digital media, with no press, posters or radio - uncharted territory for a car brand. Targeting ... Brand/Product: One2One (Life is made of ...) Marketing Director: Tim Yates Relevant Media or Brand ...

CAMPAIGN MEDIA AWARDS 2001: The Overture Award - Best Use Of New Media Business-To-Business

30 Nov 2001

and Blau Tequila Client: IBM Brand/Product: PCD Odyssey Media or Brand Managers: Andrew Brown, Athena ...

Liquid unveils Virgin Mobile's student work

30 Nov 2001 | by IAN DARBY

to build general awareness among students of the Virgin Mobile brand. Once at the website ...

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