to remove filtersSTOP PRESS: Club Med's deputy md resigns
20 Dec 2001
Club Med's deputy managing director and chief marketer, Yves Martin, has resigned. Martin, 43, joined the troubled French holiday brand from the Casino retail chain in 1997. ...
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MEDIA: Archers offers free cab rides to women
20 Dec 2001 | by TANIA MASON
as part of a Christmas campaign by Archers, the Schnapps brand targeted at women. The GuinnessUDV-owned brand has transformed the taxis into Archers cabs from December through until June next year, as part ... . Exterior branding consists of the Archers logo and the strapline 'Squeeze into this little black number ...
DIRECT BRIEFS: Domino's Pizza and Hard Rock Cafe sign up to buy and fly!
20 Dec 2001
Domino's Pizza and Hard Rock Cafe have become the latest brands to sign up to the buy and fly! loyalty scheme, joining a portfolio that includes Orange, Npower, OK! and Diners Club. Buy and fly!, which launched last year as a rival to Air Miles, includes partnerships with 16 airlines, including ...
TUI appoints chief to head ad review
20 Dec 2001 | by DANIEL ROGERS
its Lunn Poly brand. His appointment pushes out Thom Noble, Thomson's marketing director, who ... the Lunn Poly brand will be advertised in the critical next three months. HHCL's 'period drama' TV ads ...
Thomson Travel appoints chief to head
ad review for rebranded operations
19 Dec 2001 | by Daniel Rogers,
distribution businesses, effectively running its Lunn Poly brand. His appointment pushes out Thom Noble ... be significant that only the Lunn Poly brand will be advertised in the critical next three months. HHCL's 'period ... an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Hilton enlists two agencies for UK advertising blitz
13 Dec 2001
Hilton International has hired WWAV Rapp Collins to handle through-the-line advertising and media buying nationally for the brand in the UK and Ireland. The move has resulted in incumbant agency The Morgan Partnership being driven into liquidation. Hilton accounted for one-third of its ...
Thomas Cook in £2m TV channel push
13 Dec 2001 | by DANIEL ROGERS
Thomas Cook is backing its branded TV channel, which launched on Tuesday, with a 2m marketing campaign during January, including the UK's biggest ever newspaper travel promotion. The company will promote Thomas Cook TV, now on SkyDigital, via a TV advertising drive through TBWA/ London, and a tie ...
Murdoch to launch London freesheet
10 Dec 2001 | by Gordon MacMillan,
on this or any other issue raised on Brand Republic, join the debate in the " target="_blank">Forum here . ...
The dotcom's gone as ebookers
changes name
06 Dec 2001 | by Gordon MacMillan,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
NEW MEDIA BRIEFS: Thomson delays launch of Thomson Plus
06 Dec 2001
Thomson, the tour operator, has delayed the launch of its web-only holiday brand Thomson Plus by a month. Technical difficulties mean the site will launch in January. It will offer holidays and services based around specific interests such as sport. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
