of my partners forwarded me an online article about common sense in branding by the very same Mr...soundbite. For example: "Tension is the heart muscle of creativity"; "Fake it until you make it as a brand... then you will become a brand"; and "Working side by side from the beginning saves resources and generates ...
... Markets fragment leading to more choice and competition... Define the brand and keep the brand discipline ... is that "average brands are no fun and will not remain profitable" and the solution is to customise them. I am not sure what fun has to do with it, but apparently a customised brand is one that "delivers to each ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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