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LONDON (Brand Republic) - Coca-Cola has dropped a TV commercial featuring the ex-wife of former tennis star Boris Becker, claiming its message would be muddied by the couple’s recent acrimonious ... brand closely linked to the domestic world and family ties of Barbara Becker. But an international ...
LONDON (Brand Republic) - US online brokerage Charles Schwab is cutting costs by asking staff to take a number of Fridays off in February and March. The discount broker, which is facing a slowdown in trading by individual investors and a fall in commission earnings, said it would ask up to 13,000 of its ...
LONDON (Brand Republic) - Executives of UK internet companies are the highest paid in Europe, according to a survey. The research, conducted by recruitment company Futurestep, reveals that average cash salaries for chief executives at stock market-listed internet companies have risen by 60% to 172 ...
LONDON (Brand Republic) - Timberland Europe has appointed international start-up agency Cave Anholt Jonason for an autumn push across Europe. The agency is currently developing a communications strategy for Timberland during the autumn season in 25 European countries. Sue Chidler, Timberland Europe ...
working on brands such as Center Parcs, Cussons, Heinz and Seat. I-level chief operating officer ...
working on brands such as Center Parcs, Cussons, Heinz and Seat. I-level chief operating officer ...
LONDON (Brand Republic) - General Motors has shifted its Saab Cars USA creative account from The Martin Agency to sister agency Lowe Brindfors Stockholm, part of the Interpublic-owned Lowe Group. The Martin Agency has held the account, with estimated billings of 180m over the last three years, since ...
LONDON (Brand Republic) - New-media buying agency i-Level has named Nick Gutfreund, Publicis’ worldwide account director, as its new international business development director. Gutfreund will head up i-level’s international expansion plans. Last year, the agency announced plans to open an offices ...
LONDON (Brand Republic) - Online retailer Letsbuyit.com is laying off 200 of its 350 staff and closing some of its operations. The company is trying to raise investment to save it from bankruptcy, after a Dutch court granted it a stay of execution last week. It managed to raise €4m ( 2.5m) last ...
and online brands. She will be asked to focus primarily on the film, drinks, music and automotive markets ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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