Daewoo to kick off 2002 with £3m ad blitz
20 Dec 2001 | by Jennifer Whitehead,
to Daewoo's pan-European account. If you have an opinion on this or any other issue raised on Brand ...
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SRH fights Real rival with new programmes
21 Dec 2001 | by MediaWeek
but offers a genuine through the line branding experience. "Energy drinks, alcohol, mobile phones, fashion and style brands can now reach clubbers across this unique media partnership with one negotiation ...
Cranks says goodbye and
Paddington says 'wicked'
20 Dec 2001
for a younger generation, writes Jennifer Whitehead in this week's Brand Watch....rebuild a stronger brand." This one goes out to the Paddington Massive... Paddington Bear has had ... obsession with brands, pictured sporting a Nike hat, drinking Coca-Cola and carrying a trendy Motorola phone ... . Royalty was doing its bit for brands this week. Carphone Warehouse became the first mobile telephone ...
Saatchi & Saatchi loses £18m
Lloyds TSB account
20 Dec 2001 | by Gordon MacMillan and Jennifer Whitehead,
aspirations -- last year it abandoned its online brand Evolvebank. Recent work by Saatchis this year ... other issue raised on Brand Republic, join the debate in the Forum here . ...
AT&T and Comcast merger creates
cable TV giant
20 Dec 2001 | by Claire Billings,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
MARKETING MIX: I'll name that brand in one
20 Dec 2001
This week's mystery brand was originally found in liquid form. It was invented in Germany in 1840 and introduced to the UK in 1865, becoming a registered trademark in 1899. In 1908, Brand X was the official caterer at the London Olympics. In 1911, Captain Scott took Brand X ...
MARKETING MIX: A brand for the weekend, sir?
20 Dec 2001
Far be it for Mix to interfere with the business strategy of Marketing's readers, but for all you brand-owners out there, the opportunity of using your product name in the contraceptives market ... invites readers to write in with their own suggestions as to which brand straplines could be feasibly ...
MARKETING MIX: Brand manager of the week - Nicola Dodd, KP Snacks
20 Dec 2001
Name Nicola Dodd Age 27. Job title Brand manager, The Real McCoy's, KP Snacks What ... would be your dream brand to work on and why? I would love to work on a wine brand to learn more ... brand managers have been on. Who is the business person you most admire and why? Bob ...
BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?
20 Dec 2001 | by SUZY BASHFORD
known brands in Britain today and, in an era of exaggerated claims for global reach, is one of the few ... and a piano that plays itself. The Harrods brand needs to start talking the same language as those young people with deep pockets. Start behaving more like an entertainment brand by offering ...
STOP PRESS: Wella ShockWaves and MoS team up for sponsorship
20 Dec 2001
Wella ShockWaves has teamed up with Ministry of Sound to be category sponsor at the clubbing brand's New Year's Eve party at the Millennium Dome. Wella branding and product samples will be present on-site. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
