to remove filtersAd baron Page is mooted to secure Cordiant Comms
13 Sep 2002
GGC - is one of several brands owned by Cordiant. 'I don't think Cordiant works in a cohesive way ...
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Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
that there are different specialisms in PR,' he continues. 'Some are brand-specific but there are many areas where we rely on our (PR) partners.' Although he gives two highly brand-specific examples - car and vodka ...
INTERNATIONAL: Coke forces Pepsi off Ogilvy's books
06 Sep 2002 | by SANGEETA MULCHAND
realignment of advertising for Coke brands Sprite and Fanta to the Ogilvy group earlier this year....brands. Meanwhile, Ogilvy PR has not yet been appointed to work on the Fanta or Sprite brands alongside ... of PR firms that we work with on a variety of brands and activities. 'It would be premature for us ...
Cordiant denies PR arm sell-off
05 Sep 2002 | by Staff,
LONDON - Cordiant Communications has ruled out selling its leading City PR brand FD International...an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
ANALYSIS: Chime's Bell keeps stoking the fires
16 Aug 2002 | by Adam Hill
to be on the table during 2001, although all were abandoned. 'We have good people, with good brands, doing good ... , there are worries about the performance of its existing finance brands. Bell says: 'We are keen on it (College ...
Reshuffle as Edelman chief Mahony quits
04 Jul 2002 | by Joe Lepper,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Celeb-driven ads generate more news
19 Apr 2002
The use of celebrities to boost brand exposure beyond initial ad campaigns is on the rise...monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ... to the increased use of celebrities,' said Propeller director Nick Fitzherbert. 'The intensity of inter-brand ...
Celebrity-based ads most likely to hit the headlines
01 Feb 2002
helped secure national coverage for smaller brands during 2001. A firm of solicitors called Brookmans ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
