19 Dec 2002
| by Jennifer Whitehead,
issue raised on Brand Republic, join the debate in the Forum here . ...
18 Dec 2002
| by Jennifer Whitehead,
LONDON - Dutch mobile telecoms brand Celtel has appointed Interpublic's McCann WorldGroup to its...agency Ovation, but Celtel, which is the largest mobile telephony brand outside of South Africa, decided ...
with sister agency Publicis Worldwide; WPP Group's Ogilvy and the Kenyan shop Scan-ad.
The brand is part ...
) marketing the brand in the 14 countries in which it operates over the coming year.
Ashish Banerjee, vice ...
17 Dec 2002
| by Staff,
ability to create and manage major brand messages across various media."
FitzGerald and Springtime are also working on the launch of Absolut 2.0, the revised website for the brand. It is set to launch in the first quarter of 2003.
If you have an opinion on this or any other issue raised on Brand Republic ...
16 Dec 2002
| by Claire Billings,
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
13 Dec 2002
| by IAN HALL
Lever Faberge has hired Cairns Associates to handle a consumer PR blitz for its body-spray brand...-strong account team, reporting to LF's Impulse brand activation manager Kay Dickinson.
Last month C A lost a two-way pitch for LF's fabric conditioner brand Comfort to Cow Communications (PRWeek, 29 November ...
brands.
...
13 Dec 2002
Brand-building campaigns should be PR-led with advertising merely as a back-up, according to Al...that the best way to build a brand was to use 'slow-burn PR'.
He added that major ad campaigns should launch only after the brand has already become recognised.
Ries said that PR messages have 'greater ...
misplaced', citing brands such as Direct Line as 'products that have successfully launched with ads'.
...
13 Dec 2002
| by Andy Allen
PROs hoping the incipient ban on tobacco advertising will lead to a boom in brand-based cigarette...for brand-related marketing. TV and radio ads are already banned, while February sees the start of bans ...
to them.
For example, brand-stretching - branding clothing and other products with cigarette logos - has ...
no kind of brand activity will be open to manufacturers once the new law is in force, though he points out ...
13 Dec 2002
| by Ian Hall
Brewing giant Anheuser-Busch (A-B) is staging a UK consumer PR pitch for its Budweiser brand....needs of the brands and their associated events (PRWeek, 21 January 2000).
GCI - which had worked on the brand for around 12 years - ceased to work for A-B from the start of 2001, when Cake was hired ...
Court of Appeal ruling on brand-name usage against Czech brewer Budejovicky Budvar.
The ruling ...
13 Dec 2002
's major brands, Ariston and Indesit.
13 Dec 2002
format, is planning a media relations campaign across the UK and Europe. Brands2Life has been hired
to remove filters
