transparent process, and were committed to the new brand, structure and aims of the charity from the outset ... charity from its name and branding to its business processes. The strategy included attempting to draw ... to the Adolph Coors Company, staff were faced with the loss of a trusted brand name in addition to the usual ...
of TV airtime was achieved. Evaluation revealed that the PR launch alone achieved 29 per cent brand ... of the issues and prominent branding. COMMENDED - Superdrug Stores, The Morning After Pill OTC Briefing, Cohn ...
out the nature of their business. The decision to drop the term PR from Edelman's brand in the year ... including branding, management consultancy and research, diversifying and building on Edelman's historic ... , and pointed to a need to master the 'Relationship Imperative'. Diversified service brands in Edelman ...
The Mary-Kate Ashley brand is the number one girl's brand in the US, with a value of $1bn ... celebrity twins Mary-Kate and Ashley, the brand was relatively unknown in the UK until January 2002, when ... an established brand into a completely new market with no advertising support and no direct access to the girls ...
in the success of the site and the brand. From the spot-on brand positioning of the site as the family ... PR campaign that has made an endearing concept one of the most familiar new brands of the year. ...
Given the ubiquity of the Friends Reunited brand today, it is easy to forget that little over a year ago the concept of internet nostalgia, let alone the Friends Reunited brand, was unknown to the public at large. In April 2001 the site's founders Steve and Julie Pankhurst hired Beatwax ...
-hand clothes. COMMENDED - Police Service of Northern Ireland, Re-branding of the Police Service of Northern ... Relations Jet Conoco-Phillips Fuel Brand Jet Smile Road Safety Awards Citigate Communications ...
Development. Mistral created an umbrella brand - Knowledge Pool - to bring together the networks, drawing ...
client retention record, working with brands including Bayer, Aventis Pasteur MSD and Leo Pharmaceuticals ...
across three key brands, pub retailer Regent Inns had problems creating two-way communications between ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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