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NEW YORK - Smith & Wesson, one of the world's most famous handgun makers, is looking to extend its brand into other areas and has hired a brand licensing agency to find new products to bear its name.
Whip out a crisp dollar bill from your pocket and the world becomes your instant friend. Whether you're stuck for change in the Amazonian rainforest or simply tipping the waiter at a hostelry in Ulan Bator, nothing can bring about a change in demeanour quite like the good ol' dollar bill. Here is a...
Southside Capital, a joint venture between Taylor Woodrow, Bank of Scotland and Kilmartin Property Group, has unveiled the brand identity for Quartermile Edinburgh, a £400m project that will transform the Old Royal Infirmary of Edinburgh into a 20-acre commercial and residential community. Branding...
The Partners founder and creative partner, David Stuart, is stepping down to become creative non-executive director and act as 'creative ambassador' for The Partners within the industry and the WPP Group. He will be replaced as creative partner by design partner Gillian Thomas. The Partners counts Ford,...
Grayling, the Havas-owned business that comprises public relations, political strategy, and events management, has a new corporate identity that brings the former Grayling Group companies under one name. The logo, by Conran Design Group, uses two speech bubbles to create the letter G, indicating the...
Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L'Oreal and Safeway among its clients, has promoted Lucy Lynch to group marketing director. She replaces Harriet Young, who is now creative director for hard lines at Disney Consumer Products, Europe.
Watt, the design agency that has Asda, Next and Harrods as clients, has overhauled its own brand identity to better convey the expansion of its services. These now include market analysis, strategic templates, corporate identity, retail environments and multi-media design as well as packaging design.
Shell is piloting a range of convenience food items in service stations in The Netherlands which, if successful, will be introduced to other markets.
A trio of laughing characters in coloured circles forming the numbers 006 will be the logo for the 2006 World Cup in Germany.
Safeway is adding a new microwaveable brand called Smart Steam to its Eat Smart range, as part of a major New Year upgrade of the entire own-label line.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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