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Gillette develops debut direct work

brand relationships...., Gillette's senior brand manager oral care, said: "Dunnhumby cinnamon impressed us with its ability to draw ... will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands ... . The UK business is estimated to be worth around £10m, and covers the Gillette and Venus razor brands ...

Proximity wins Shell's £70m below-the line work

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand...projects. Overseen by Raoul Pinnell, Shell's vice-president of global brands and communications ... on Brand Republic, join the debate in the Forum here . ...

Vodafone is the latest to sign up to Nectar

on Brand Republic, join the debate in the Forum here . ...

Vauxhall shifts to media-neutral stance

have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

BRANDING: Design Choice - Dollar bill

Whip out a crisp dollar bill from your pocket and the world becomes your instant friend. Whether you're stuck for change in the Amazonian rainforest or simply tipping the waiter at a hostelry in Ulan Bator, nothing can bring about a change in demeanour quite like the good ol' dollar bill. Here is a...

BRANDING BRIEFS: Southside Capital unveils brand identity

Group, has unveiled the brand identity for Quartermile Edinburgh, a £400m project that will transform

BRANDING BRIEFS: Watt overhauls brand identity

Watt, the design agency that has Asda, Next and Harrods as clients, has overhauled its own brand

BRANDING BRIEFS: The Partners founder steps down

The Partners founder and creative partner, David Stuart, is stepping down to become creative non-executive director and act as 'creative ambassador' for The Partners within the industry and the WPP Group. He will be replaced as creative partner by design partner Gillian Thomas. The Partners counts Ford,...

BRANDING BRIEFS: Grayling has new corporate identity

Grayling, the Havas-owned business that comprises public relations, political strategy, and events management, has a new corporate identity that brings the former Grayling Group companies under one name. The logo, by Conran Design Group, uses two speech bubbles to create the letter G, indicating the...

BRANDING BRIEFS: Promotion at Coutts Retail Communications

Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L'Oreal and Safeway among its clients, has promoted Lucy Lynch to group marketing director. She replaces Harriet Young, who is now creative director for hard lines at Disney Consumer Products, Europe.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.