18 Dec 2002
| by MediaWeek
, will also include branding and content on the UK Style web site. UK Style is one of one of UKTV's six channel brands. The company, which is a joint venture between Flextech and the BBC, recently launched its first branded ad campaign to raise awareness of all its channels, and is planning the launch ...
18 Dec 2002
| by MediaWeek
Freeserve is planning to launch a multi-million pound advertising campaign this boxing day despite speculation that the internet provider was set to be re-branded as Wanadoo, its parent ...
for the UK ISP will stick to the existing Freeserve brand and promote the ISP's Anytime product ...
12 Dec 2002
| by MediaWeek
the UK for the first time. This is the bank's first branded foray on British soil, and it is not yet known what form the promotional initiatives from the brand will take. ING, which refused to comment ...
12 Dec 2002
| by MediaWeek
Virgin: picked River Publishing for its understanding of the Virgin brand By Richard Abbott River Publishing has won the contract to publish Virgin Trains' customer magazine ...
and professional approach, and its understanding of the Virgin brand. We also felt its marketing capabilities added ...
12 Dec 2002
| by MediaWeek
Beverage brand WKD has scaled new heights to scoop best media Christmas stunt so far ...
, which handles brands such as Suzuki and Asahi Beer. Novapal, the set-top box technology company ...
SetPal brand on terrestrial television. Regional newspaper group Johnston Press has reported ...
12 Dec 2002
| by MediaWeek
after two years of activity between the media brands, including a range of spot advertising ...
Breakfast with John Smith's strapline. Other major advertisers include Channel 4's interactive brand ...
12 Dec 2002
| by MediaWeek
buyer looking to develop the brand and exit within a relatively short timeframe. Established trade buyers would be more interested in a global brand where their distribution strengths could be brought ...
12 Dec 2002
| by MediaWeek
. Retail and distribution companies have been most reticent to invest in their brands over the past 12 ...
12 Dec 2002
| by MediaWeek
female brands, Elle and Red, to Hachette Filipacchi earlier this year. ...
12 Dec 2002
| by MediaWeek
itself from Channel 5 with a big marketing campaign, and ITV also revamped its whole brand. C4 ...