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Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L'Oreal and Safeway among its clients, has promoted Lucy Lynch to group marketing director. She replaces Harriet Young, who is now creative director for hard lines at Disney Consumer Products, Europe.
appointed DJPA Partnership to help it convert the values inherent in its petrol and oil brands across to food, and devise a name and packaging. DJPA assessed whether Shell branding should be applied to the range, whether a sub-brand would be more appropriate, or whether the range should be distanced from ...
competitions, has appointed BamberForsyth:Fitch to review and update its brand. UK Skills runs the National
Gamble, and Cadbury Schweppes, has unveiled a brand identity created by Seattle-based design consultancy
Safeway is adding a new microwaveable brand called Smart Steam to its Eat Smart range, as part of a...brand within the range comprising four large ready meals, two noodle, one chicken and one fish, that can ...
A trio of laughing characters in coloured circles forming the numbers 006 will be the logo for the 2006 World Cup in Germany.
Paramount Home Entertainment has overhauled the visual identity for its sales promotion initiative, One-To-Watch. The mark is used as a trade sales tool as well as a consumer marketing device, and Paramount felt it had lost impact and needed to be updated. Dutton Merrifield, which recently created Paramount's...
The Multiple Sclerosis International Federation is to publish an annual review detailing its aims, activities and achievements as well as fulfilling the legal accounting requirement. The report, designed by Bite, seeks to inform a diverse audience of the Federation's work with MS Societies globally...
The Anglo-Dutch FMCG giant is working with branding agency Wolff Olins on redesigning its blue 'U ... 's so-called 'Path to Growth' brands, which it identified in 2000 to receive the bulk of the company's ongoing investment. Unilever is midway through its five-year plan to cut its huge brand portfolio from ...
This week's brand originated as a small company manufacturing components for industrial machinery...Brothers Edouard and Andre were the company's first managers in 1889. Brand X's target audience ... and advertising panel in a competition organised by the Financial Times. Important developments in the brand ... in 2001 for a product to help it fly again following the crash in Paris. The brand's selling point ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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