GALLERY 05: Tiger Beer - The Quest
31 Dec 2002
The agency's impressive first campaign for the brand introduces us to a heroic warrior who battles
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ALCOHOLIC DRINKS AND TOBACCO 04: Kronenbourg - Viva La Grande Bretagne
31 Dec 2002
Kronenbourg 1664 is splashing out #15m in a brand re-launch which includes these hilarious new
AUTOMOTIVE 04: Honda - OK Factory
31 Dec 2002
?'. It's a joy to watch. Whether you could tack any brand name on the end, though, is open to question
FASHION AND SPORTS APPARE 04: Levis - Rub
31 Dec 2002
has effortlessly captured Levi's "cool" brand essence and managed to be sexy without being smutty
FINANCIAL AND CORPORATE 04: Egg - Egg
31 Dec 2002
to be, they spend all the time dramatising the negative. The brand is represented by a tedious set
TOP SPOTS 2002: Grocery, Soft Drinks and Household
31 Dec 2002
stood out for instilling true comic values in a domestic brand. But big-budget spots for soft drinks
GROCERY, SOFT DRINKS AND HOUSEHOLD 02: Unilever - Happily Ever After
31 Dec 2002
An inventive and comical re-branding exercise. We follow the exploits of a Bonnie and Clyde love
TOP SPOTS 2002: Retail and Home Shopping
31 Dec 2002
Another difficult category, dominated - yet again - by Ikea, the brand that never ceases to amaze
RETAIL AND HOME SHOPPING 01: Ikea - Lamp
31 Dec 2002
chooses is intrinsic to its success. Yet another successful spot for the Ikea brand, thanks to brilliant
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
