to remove filtersBBC World gets rival CNBC busted for misleading ads
18 Dec 2002 | by Jennifer Whitehead,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
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Mediaedge:cia wins more Citibank business
19 Dec 2002 | by Staff,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
ING Barings picks MPG ahead of £15m consumer push
12 Dec 2002 | by Jennifer Whitehead,
' multimillion-pound global advertising account, as the company attempted to streamline its brand interests ... raised on Brand Republic, join the debate in the Forum here . ...
BRAND HEALTH CHECK: Lloyds TSB - Can Lloyds TSB get its image back on track?
12 Dec 2002 | by BEN BOLD
Lloyds TSB's branding message is in danger of being eclipsed by the lifestyle of one...that this inconsistent approach confuses consumers. So what can Lloyds TSB do to build a strong and consistent brand ... clients include NatWest. VITAL SIGNS Attracted primarily by the brand name of a company, by main ... brand, but quick and decisive action can stop the rot. Fortunately, like many banks, Lloyds TSB has ...
DIRECT BRIEFS: Close Premium Finance launches mailing campaign
12 Dec 2002
with a branded box asking 'How easy is it to move your business to Close?', containing an apple pie
Barclays rejigs marketing for core businesses focus
12 Dec 2002 | by POPPY BRECH
for its retail business and to oversee a more environmentally friendly repositioning of the brand ... centre of excellence' on issues of brand identity, customer insight and marketing operations. ...
Agency of Year 2002 accolade goes to Mother
11 Dec 2002 | by Jennifer Hiscock,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
DIRECT BRIEFS: Lloyds TSB tests campaign
05 Dec 2002
Lloyds TSB is testing a through-the-line campaign to raise awareness of its Black Horse-branded
2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BRITANNIA BUILDING SOCIETY
05 Dec 2002
and it needed to attract first-time buyers, bring its brand differentiation of 'home-building' to life
Lloyds TSB hires Mars director for top marketer job
05 Dec 2002 | by MARK KLEINMAN, RAVI CHANDIRAMANI and BEN BOLD
Stevenson takes the role of director of group marketing and UK retail banking strategy. She will be responsible for brand advertising and for growing Lloyds' retail banking business. She will report to group executive director Eric Daniels. At Mars Stevenson held the role of European franchise director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
