to remove filtersFast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
other issue raised on Brand Republic, join the debate in the Forum here . ...
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Smith & Wesson looks for new branding opportunities
19 Dec 2002 | by Staff,
brand into other areas and has hired a brand licensing agency to find new products to bear its name....the Smith & Wesson brand into new areas. LMCA already managed sales of licensed products worth than $3bn (£2 ... . The brand is well known across the world and has 87% brand recognition in the United States. Among its best ... . Allan Feldman, president of LMCA, said: "The Smith & Wesson brand has a history of success in selling ...
Timex shifts advertising account to Kirshenbaum
17 Dec 2002 | by Staff,
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a number of scenarios that reflect the Xbox brand's "play more" ethos. It is hoped that the brand ... audience and the fast-moving marketplace, it is essential that we continue to evolve the Xbox brand ...
Future targets techno-savvy with Digital Home
13 Dec 2002 | by Jennifer Whitehead,
Entertainment and PC Answers. If you have an opinion on this or any other issue raised on Brand Republic ...
Drooling dogs to target trendsetters for Sony Ericsson
11 Dec 2002 | by Jennifer Whitehead,
walkers are also dressed in branded clothing. The campaign is based on 'drooling', an invented trend ... other issue raised on Brand Republic, join the debate in the Forum here . ...
Profits up at Ten Alps as advertising arm performs well
10 Dec 2002 | by Jennifer Whitehead,
issue raised on Brand Republic, join the debate in the Forum here . ...
HEALTHCARE PR: A day in healthcare PR
22 Nov 2002
Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy...Dominic Wake is brand communications manager for Europe's second largest drug maker AstraZeneca ... for prostate cancer treatment Casodex to a fellow brand communications manager and have a first meeting ... for this afternoon's meeting with his new colleagues from the marketing side of the organisation. The brand ...
Bartle Bogle Hegarty makes Timex shortlist
19 Nov 2002 | by Staff,
-selling brands combined. If you have an opinion on this or any other issue raised on Brand Republic, join ...
HP raises profile with $400m global ad campaign
18 Nov 2002 | by Staff,
in today's issue of the Wall Street Journal and New York Times. The brand campaign introduces the tag ... -- to communicate HP's focus on partnership. Allison Johnson, HP senior vice-president global brand ... on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
