to remove filtersINTERNATIONAL: PR.iority wins Oracle's Malaysia brief
18 Oct 2002 | by LEITHEN FRANCIS and OLIVIA TOTH
companies in specific sectors such as government and finance. The Oracle brand was well-known but being ...
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Analysis: HP pitch threat to indie mid-sized PR agencies
15 Nov 2002 | by Holly Williams
-chip brand and wanted global PR brands to match. The process closely mirrored that of IBM's vast PR review ...
Dell poaches ex-HP comms boss to run PR across EMEA
13 Sep 2002 | by JOE LEPPER
in the individual countries. Wilson said: 'We need to expand our brand capabilities. We are not just about 'the ... International before joining HP in 1984. He quit HP, where he had the title of EMEA director of brand ...
Dell hires GCI to handle EMEA account
05 Sep 2002 | by Joe Lepper,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look
09 Aug 2002 | by MARY COWLETT
The most powerful and valuable brand on the planet ... Doug Daft's strategy to 'think local' has taken the brand that wants to 'refresh the world', to new ... , has seen the brand boost its relationship management act and improve its dealings with the press ...
Ogilvy secures Nortel UK and EMEA account
11 Jul 2002 | by Holly Williams,
,000 as part of a major restructure. If you have an opinion on this or any other issue raised on Brand ...
MMD wins smart card technology remit at Lodestar
07 Jun 2002 | by IAN HALL
will carry out media relations work, primarily in the trade press, to raise the brand's awareness across ...
Fight for top PR job in HP/Compaq merger
10 May 2002 | by HOLLY WILLIAMS
that Beattie Media is handling the bulk of press relations for the launch of the HP brand. The world's biggest ...
Fight for top PR job in HP/Compaq merger
09 May 2002 | by Holly Williams,
of press relations for the launch of the HP brand. The world's biggest tech merger marks the end of a ... -buying. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
CAMPAIGNS: Technology PR - Profile boost for Network Associates
29 Mar 2002 | by PETER SIMPSON
-based awareness of its brand in the business community. The challenge, however, was to create a sustainable, proactive branding campaign to achieve long-term exposure. As one of Bite's retained clients, NA had ... . Objectives To build a solid corporate brand for NA that would position the company as a leader in security ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
