brand, as it aims to target it at a younger 20- to 35-year-old audience....of the two products in line so consumers have a clearer impression of the brand's overarching values. The company has appointed branding agency Dew Gibbons to carry out the review, and devise an image that can ... marketing role overseeing all three brands: Pretty Polly, Aristoc and Courtaulds socks (Marketing, July 4 ...
Ducati Corse, the world-renowned motorcycle marque, is transforming itself into a clothing brand...The companies are joining forces to take the Ducati brand onto the high street for the first time ... of Fila's global motorsports project aimed at relaunching the brand in key international markets ... was recently voted the 'coolest brand' in the UK by the Superbrands Cool Council in a survey of 18- to 30-year ...
flagship store next May. It also plans to run branded parties from early next year. Madame V, which
Publicis to help broaden the appeal of the brand in the UK. The single execution breaks on MTV on Saturday
LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a...by the winner of the Boston marathon. If you have an opinion on this or any other issue raised on Brand ...
other issue raised on Brand Republic, join the debate in the Forum here . ...
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
brands as judged by the independent Brand Council Judges....Case study provided by The Brand Council. Calm and collected Alexander McQueen is a superb ... of becoming a global brand to be reckoned with. McQueen was born in the East End of London in 1969, the son ... names, and turned into bywords for style. © 2002 The Brand Council ...
Sonneti, the Urbanwear fashion brand, is to launch a print campaign that will feature four
Fallon has parted company with its founding client, Lee Jeans, the denim brand owned by VF Northern...decision for both our brands." No-one at VF Northern Europe in Brussels was available to comment on which ... Medianetwork in April 1998, continues to handle media activity for the brand. Lee Jeans dropped Grey ... of the brand, while aiming to steal market share from its primary rival, Levi Strauss. Last year, Lee spent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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