issue raised on Brand Republic, join the debate in the Forum here . ...
appointed DJPA Partnership to help it convert the values inherent in its petrol and oil brands across to food, and devise a name and packaging. DJPA assessed whether Shell branding should be applied to the range, whether a sub-brand would be more appropriate, or whether the range should be distanced from ...
Safeway is adding a new microwaveable brand called Smart Steam to its Eat Smart range, as part of a...brand within the range comprising four large ready meals, two noodle, one chicken and one fish, that can ...
Whole Earth Group has sold its organic food brand, Whole Earth Foods, to Kallo Foods
Bushmills Irish Whisky is launching a sampling campaign to increase trial of the brand....The brand, part of Pernod-Ricard Group-owned Irish Distillers, has enlisted the help of Caribiner Interactive, which will work alongside BDS Beechwood on the distribution of 20,000 Bushmills mailings. Recipients are invited to respond by calling a dedicated number, when they will be sent a miniature bottle ...
The Macallan, the premium malt whisky brand, is stepping up its investment in direct marketing...The Highland Distillers-owned brand, which has had a long-standing commitment to the role of DM in its brand communications strategy, is targeting its existing database with a direct mail campaign ... the unrivalled range of the Vintage Macallan to underline the brand's status as the world's finest malt." ...
Green Isle Foods, owner of the Goodfella's frozen pizza brand, has promoted Paul Reenan...Reenan, who reports to managing director Billy O'Regan, has been at Green Isle for more than five years, joining from Kraft Foods as brand manager and holding subsequent posts as buyer and marketing ... the brand as an alternative to Italian restaurant fare. Leith was hired to the account in April. ...
Walkers is set to unveil a £2m relaunch of Wotsits next month, after acquiring the snack brand from...brand. The firm's previous efforts to enter that market had failed, despite repeated attempts to make a ... considered rebranding the Wotsits brand under the Cheetos banner, because the Cheetos brand is hugely ... sold Wotsits to Walkers, it also sold the rest of its portfolio, including Golden Wonder-branded crisps ...
Danone has handed the ad account for Shape, the yoghurt brand it recently acquired from St Ivel
Ferrero UK is to launch two children's countlines under the Kinder brand. Kinder Chocolate, sold
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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