26 Nov 2002
| by Nick Smith
'customer hub' that brings together data from their four core brands: British Gas, AA, Goldfish and One ...
01 Nov 2002
| by de Chernatony, Harris, Christodoulides
With no universal approach for measuring brand performance, we show how a consumer-based brand...-based measure. Further testing revealed this to be a valid and reliable brand performance measure. The literature shows a plethora of ways of interpreting brand performance (e.g. Ambler, 2000; Aaker, 1996). The significant interest in brand valuation (e.g. Perrier, 1997) has in part encouraged managers to focus on a ...
26 Sep 2002
| by Rhiannon Griffiths and Trudy Croad
youth brands target those who can make their brand famous? Or, are brands now better off going for a ...
26 Sep 2002
| by Michelle Cfas
. Michelle Cfas shares the secrets of success to taking your brand on holiday-who goes to holiday destinations such as Ibiza and why are they so important to appropriate brands? This presentation shares ...
26 Sep 2002
| by Derek Robson
for brands trying to cut through the media clutter and get noticed too? A presentation looking at how BBH ...
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