18 Dec 2003
| by Staff,
issue raised on Brand Republic, join the debate in the Forum here . ...
18 Dec 2003
| by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany.
While ...
division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com.
Shaw's role was created as IAC attempted to expand the reach of its online brands across ...
18 Dec 2003
| by Staff,
and Discovery Wings.
If you have an opinion on this or any other issue raised on Brand Republic, join ...
18 Dec 2003
| by Staff,
off. We've added some subtle corporate branding to the site and incorporated a couple of links to our ...
.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
18 Dec 2003
| by Ben Carter
Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks...The console giant has appointed marketing communications agency Kazoo to raise the service's brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out the broadband gaming service for themselves.
Kazoo will be responsible for marketing activity not handled ...
18 Dec 2003
| by Ben Carter
Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site...Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages.
The site will initially act as a brand-building platform, showcasing the Dockers ...
enable it to target a new customer base and "build the brand positioning, which is more street ...
18 Dec 2003
Friends Reunited has teamed up with Ask Jeeves to include a branded search engine on its web site
18 Dec 2003
for Unilever Bestfoods' Pot Noodle brand.
Another conversion from this new business quest was the pitch ...
-profile branding and recruitment campaigns for the Royal Navy and the Royal Marines.
These campaigns continue ...
. It has taken full advantage of big brands dipping their toes into this sector. Next year, its main ...
18 Dec 2003
| by Ben Carter
for marketing both the Expedia and TV Travel Shop brands across the Continent, including in Italy, France ...
.
IAC Travel is a division of IAC/InterActive Corp, which encompasses a number of online brands ...
online brands across the Continent. To date, Expedia has been the lead brand for IAC in Europe.
...
18 Dec 2003
, traditional brands are using online as part of their marketing mix," says Meadows-Klue.
The main attraction ...
with such prestigious brands as Procter Gamble, Ford and Emap.
Online is well placed for growth, with advertisers keen to take advantage of its uses both as a brand-building and direct response medium.
"Clients ...