to be the strongest among them. The agency had started to attract the attentions of blue-chip FMCG brands over ... Together brand. The challenge was to find a way to dramatise the core concept to the widest audience ... Birds Eye Wall's) on its Magnum brand since 2000 - the first time Unilever had invested in PR for its ...
-kit brand Rocket. Unilever is one of the bigger investors in small agencies; its Lever Faberge subsidiary appointed Brave PR in October to relaunch the Sunsilk brand. Some of the big PR agencies have tried ...
, told the New York Times. If you have an opinion on this or any other issue raised on Brand Republic ...
programme for mineral water brand Evian. In a separate move, European senior account manager Kat Thomas ...
to grab a share of the market. One firm, The Number, with its 118-118 brand, emerged as the market leader ...
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Global condom brand Durex is reviewing its PR strategy and is understood to have sounded out...and Sensation brands. This autumn Durex sponsored a national comedy tour, called ‘Stand up with Durex Performa’, to promote its brands. ...
Sara Lee-owned underwear giant Playtex, the company behind brands such as Wonderbra, is planning...starts as marketing director in January. Bailly joins from Dim, a sister Sara Lee brand that is based in France. He will replace Stephen Holbrooke, who joined another sister Sara Lee brand, Gossard, four months ... of Playtex brands for about seven years – has closed, with founder Diana Cooper saying she ‘wanted to spend ...
partners on a strategic and tactical plan to redefine the brand and recruit new diners, while retaining ... of affection for the brand – we intend to build on that,’ said Beech. ‘PR will be aimed at a broad cross ...
venture comprising the Way Ahead, Ticketselect and Really Useful Theatre Ticketing brands. PHARMA ... will focus on shop openings for the brand. SURVEY: Almost half of PR firms think 2004 will be a good year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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