Comic Relief's charity Red Nose Day had never had a direct link with a branded product before. But this year, hairdressing product brand Wella became the Official Hair Partner. Wella's PR agency, EHPR ... the brand's relevance, with a campaign big enough to support all aspects of the Wella business. This would ...
press and broadcast media. Eighty-seven per cent of coverage included both branding and the website ... million opportunities to see or hear the message. Spontaneous brand awareness for Expedia jumped from 19 per cent in January to 25 per cent in May, and prompted brand awareness to rise from 58 per cent to 63 ...
household brand-name accounts and beat its original growth targets by 112 per cent. In its first full year ... list now includes major household brands, including Marks Spencer, Iceland, UCI Cinemas and Dairy ...
of The Ascent of Cabourn were sent to the international media, and 300 copies to buyers, designers and brand ... potential audience of more than 810,000 fashion buyers, retailers and clothing brands such as Barbour, Coca ...
To help the UK's leading children's cough and cold brand, Tixylix, maintain market dominance, Red created a campaign that made kids' snotty noses a talking point. Faced with a shrinking paediatric cough ... to the mainstream media. With a budget of only 18,000, the brand addressed every parent's bugbear: the seeming ...
Focus PR used original research to create a high-profile, news-led campaign to revitalise the Cadbury Dairy Milk brand and drive sales from zero growth to more than 12 per cent. Targeting chocolate ... position as the number one confectionery brand in the UK. COMMENDED - SAFETY FOR YOU AND YOUR CAR ...
required Frank to introduce activities that were in keeping with Nickelodeon's brand positioning - having ...
such as talent campaigns, stunts, brand-building exercises, screening, sponsorships and press trips. One ...
competitive market, Eli Lilly and Red set about building a strong brand profile with men aged over 40 ...
its 2m sponsorship of the balloon to raise brand awareness of QinetiQ as a world-class science ... by QinetiQ, its core audience's awareness of the brand was just eight per cent before last month's launch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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